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The media push debuts the marque’s new branding from its previous Baker Tilly trademark using outdoor, digital, and print advertising
Media Agency Group has launched a latest national advertising push, a project executed in conjunction with professional services firm Baker Tilly’s global re-brand to RSM. The multi-format media campaign is set to feature the marque’s new branding at airports, railway stations, online, and across several major print publications.
“We are thrilled to have been involved in the promoting the new RSM brand name during what is an incredibly exciting time for the firms involved. This multi-format campaign has ensured fantastic exposure as several firms come together to unite under this new global identity,” said John Kehoe, MD of Media Agency Group.
This strategic initiative includes ads at key locations including Heathrow and Manchester as well as out-of-home solutions across selected railway stations nationwide. Targeting an audience of business professionals, it also extends to digital advertising via a range of websites and select local and national newspapers and magazines.
One of the largest accounting firms in the United Kingdom with 35 offices across the country, Baker Tilly is now part of a global common brand unification, trading as RSM UK. A new logo, re-designed website, and Twitter handle are being rolled out across the RSM network.
“Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax, and consulting needs wherever they do business in the world,” said Laurence Longe, Managing Partner at RSM UK.
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