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An influencer campaign aims to elevate three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection
Reebok has teamed up with DanceOn for an influencer campaign aimed at elevating three iconic dancers to global brand ambassadors for the sports brand’s upcoming Studio collection. The trio steps on board in an effort to empower women to embrace their personal fitness goals.
The talent line-up includes Danielle Peazer, Chachi Gonzales, and Rino Nakasone. Each of the women will leverage her extensive social media reach to target a selection of key markets such as Western Europe, the United States, Asia as well as America’s Hispanic audience.
Throughout 2016, the show’s programming will reflect across its digital and social platforms, how the new range resonates with each performer’s individual style, ability, outlook, and personality. The threesome will also feature in Reebok’s advertisements slated to hit retail stores and display windows.
The trio will also drive awareness towards a co-branded sweepstakes for which the prizes entail a shopping spree and gear. Reebok will incorporate key seasonal styles across original content created by DanceOn to be promoted via social, digital, and email.
“Dance allows us to celebrate our own individual style and strength, so we look forward to working with DanceOn and inspiring people all over the world through this universally loved sport,” said Barbara Ebersberger, Vice President of Studio at Reebok.
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