0
0
The Rachael Ray magazine redesign includes a vibrant and elevated approach to photography and visuals, updated layouts and formats, and a revamped editorial lineup
Meredith Corporation, a leading media and marketing company in the U.S. serving 110 million unduplicated American women and 70% of U.S. millennial women—debuted a fresh, new look and feel for Rachael Ray Every Day magazine. The redesign, which debuts in the November 2017 issue available on sale in the U.S. 24 October, reinforces the brand’s commitment to readers by offering a more contemporary and personalised experience.
The dynamic refresh offers a modern, easy-to-navigate format with an opportunity for readers to engage with Rachael on a personal level.
Led by newly appointed Editor in Chief/Content Director Lauren Iannotti, the print redesign was a collaborative team effort with Art Director Phoebe Flynn Rich, Allrecipes Creative Director Mike Belknap, and Design Consultant Jen Walter. Rachael Ray Every Day continues to offer its signature trusted content across food, home, lifestyle, travel, and entertaining. It aims to showcase the voice of an authentic, beloved personality and bring to life Rachael’s fun, energetic attitude while surprising and delighting readers along the way.
“We studied feedback from readers, talked a lot with Rachael about the evolution of her brand, and followed the market, and then decided it was time for an update. The redesign captures a more sophisticated side of Rachael without losing the fun. The look is cleaner and cooler with an Insta-intimacy that our audience looks for. It’s a bit more upscale, but not uptight,” said Iannotti.
Rachael Ray Every Day restructured the magazine, creating four distinct departments:
- On Our Radar: A bitsy, beautiful front-of-book section full of news and trends spotted by Rachael herself and our team of in-the-know editors.
- Real Food: A series of visually distinct recipe franchises that hit the busy person’s bull’s-eye—fast, easy, fresh, and delicious.
- The Well: Where zeitgeist-y stories get the deep-dive treatment with lush, sumptuous food photography and spectacular design.
- Real Life: All about your home and the people (and animals!) who fill it—interior upgrades, DIY decorating, entertaining, family moments, and heartstring-tugging pet stories.
“It was important for us to celebrate Rachael herself and the iconic brand’s success to date, while also giving the magazine a fresh and innovative upgrade,” “Rachael Ray Every Day can now connect with readers in a deeper and more meaningful way, while advertisers have a tremendously influential platform to reach their consumers,” said Meredith Food Group EVP and Group Publisher, Carey Witmer.
The November 2017 issue features a first-to-market double die-cut unit from Swanson on the front cover.
Meredith reaches nearly three out of four millennial women across its broad portfolio of magazine and digital brands. Rachael Ray Every Day is part of Meredith’s portfolio of food-focused brands, which includes Allrecipes, EatingWell, Family Circle, and Martha Stewart Living, as well as 34 special-interest media publications such as Eat This, Not That!
Average Rating