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To make men care more about female pleasure, Pornhub is offering women everywhere the ability to grant a unique type of certification to their partners that help them reach the Big O
Pornhub, the online destination for adult entertainment, has announced the launch of its “Orgasm Gap” campaign in honour of International Female Orgasm Day, an initiative geared toward closing the orgasm gap in heterosexual relationships.
As part of the campaign, on August 8th, Pornhub interrupted videos most popular with straight men at the 40% timestamp to highlight the percentage of women in heterosexual relationships who do not reach orgasm during sex.
Additionally, to motivate straight men to take care of unfinished business, Pornhub invited women to visit the campaign’s landing page to reward the men who successfully made them climax with an official orgasm giver certification.
Studies have found that only 60% of heterosexual women reach orgasm during sex, whilst more than 85% of queer couples reach orgasm together. Research also indicates that women experience orgasm much more frequently and quickly whilst masturbating than with a male partner.
To raise awareness for the orgasm gap, Pornhub will interrupt videos most viewed by straight men at the 40% mark over the weekend so that they can share in this frustration as well.
“In straight relationships, women are still getting the short end of the stick in nearly half of all of their sexual encounters. The party shouldn’t end as soon as the man reaches orgasm, which is why we’re encouraging straight men to do their research to ensure everyone gets over the finish line,” said Corey Price, Vice President, Pornhub.
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