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Pepsi is a CMA Fest partner and will sponsor a special performance during the broadcast, airing on ABC
To celebrate the launch of the Pepsi Generations summer music campaign, Pepsi will debut its all-new “This Is the Pepsi” commercial featuring award-winning singer/songwriter, Dierks Bentley.
As the latest celebrity to join the brand‘s family, Bentley is teaming up with the brand as part of the Generations campaign to give fans an inside look at the seasonal collection of Pepsi Stuff.
The partnership with Bentley marks the first of many exciting country music experiences for fans brought to you by the brand this summer.
In addition to the summer-inspired retro gear, Stuff is also offering fans exclusive music giveaways, featuring a chance to win tickets to Bentley’s recently announced brand-sponsored 2018 Mountain High Tour and private meet and greets with the artist himself.
The brand is also pleased to be a sponsor of Bentley’s own Seven Peaks Music Festival located in the mountain town of Buena Vista, Colorado.
The festival will take place 31 August through 2 September, and include special appearances by Miranda Lambert, Brothers Osborne, LANCO, Elle King, Del McCoury, Sam Bush and The Cadillac Three, amongst others.
Additionally, the brand is partnering with CMA Fest to bring Bentley to stage to collaborate with a country music legend.
Airing on the ABC Television Network in August 2018 as a three-hour national television special, the brand-sponsored collaboration will bring together one of today’s hottest country music stars with an iconic country legend to perform a song that’s spanned generations. The brand will also have a fan activation onsite during the event.
The brand is celebrating summer with the continuation of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music and pop culture spanning all generations.
With the help of musicians past and present, including King of Pop Michael Jackson, Ray Charles, and Britney Spears, the new iteration of the campaign will continue to excite fans with a focus on music and entertainment programming, limited-edition cans, a seasonal release of Pepsi Stuff and breakthrough digital content.
The brand will celebrate all summer long throughout the US across its full portfolio including its Diet, Zero Sugar, and Wild Cherry brands.
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