Peperami have employed Atomic London to reposition the brand as a protein snack for today’s health-conscious generation.

The latest advert brings back Animal, the wild sausage mascot with his new friends, chicken and beef, also new product lines.

The ‘We Are Animal’ advert parodies 80s style fitness videos, complete with a pumping soundtrack and 80s film references. 

Head of brand for Peperami, Pavan Chandra, said, “Our partners at Atomic have done an amazing job in modernising the cult icon that is Animal and bringing his brothers to life.

“It’s exactly what the brand is about – fun and humour that appeals to our core audiences of blokes and mums.”

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