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Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the soon ending Neymar Jr. Crazy Skills project.
Panasonic has released Neymar Jr. and World’s Crazy Skills, a movie featuring the best of the Neymar Jr. Crazy Skills project, which is being rolled out globally through a partnership with the football star.
In June 2015, the consumer electronics giant launched the campaign with the intention of using its technology to support children worldwide who wanted to be as good as the athlete himself. In line with said objective, the new advertisement spotlights the player’s creative moves.
Digital archives of the footballer’s skills from actual matches were replicated using WebGL. Dubbed Archives of Motion Data, they live on a dedicated website featuring a 360° observation cam for real-action footage in slow-motion and ground-level zoom on a smartphone or PC.
Fans and followers across the globe tried emulating the athlete’s skills in an exercise which saw the star view the video clips as the campaign’s official judge in order to present the Neymar Jr.’S Crazy Skills Award. The website has to date been viewed by football fans in 213 countries.
The overall campaign by Panasonic is scheduled to conclude at the end of December. In the movie which highlights the finest moments of the project, both the legend and his Crazy Skills Award entrants from around the world are featured in short film’s footage and narrative.
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