athletics Archives | World Branding Forum

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WWE stars, Charlotte Flair, Ronda Rousey, and Becky Lynch will main event WrestleMania 35 in front of a capacity crowd at MetLife Stadium. WrestleMania will...

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Nike Fits Female Athletes for Summer of Football

Joshua Hughes

March 13, 2019March 14, 2019

Strengthening its focus on women and girls in sport, Nike kicks off the summer with national team collections for female football athletes. Nike was joined...

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Miura Names Abraham Ancer Tour Ambassador

Olivia Pearce

February 22, 2019February 22, 2019

Miura Golf has welcomed on board Mexican golfer, Abraham Ancer, as its first brand ambassador. He will represent the label worldwide. Miura Golf has introduced Abraham...

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Parimatch Amps Up with Conor McGregor

Olivia Pearce

February 6, 2019February 6, 2019

Alongside its brand refresh, Parimatch has named Irish fighter, Conor McGregor, its official ambassador for the CIS region and Cyprus. International betting platform, Parimatch, has...

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WWE Punches Out Performance Centre in London

Anisha Kapoor

January 14, 2019April 21, 2019

WWE has introduced its first training facility for athletes outside of the United States, with the new UK Performance Center located in London.

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Asics to Become IPC Official Supplier and Benefit Paralympic Movement

Olivia Pearce

July 10, 2018

ASICS will supply competition kit for around 300 Paralympic athletes in 2020 covering the Paralympic Games period ASICS Corporation concluded a contract with the International Paralympic Committee...

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Fabletics Launches New Demi Lovato for Fabletics Capsule Collection

Olivia Pearce

January 3, 2018

The New Fabletics Collection by Demi Lovato was Inspired by Her Life on the Road and Active Lifestyle Fabletics is excited to announce the launch...

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Skechers Signs on Tony Romo for Men’s Footwear

Olivia Pearce

August 23, 2017September 1, 2017

Skechers has signed on former Dallas Cowboys quarterback, Tony Romo, for a global campaign around its men’s footwear collection. Skechers has expanded its talent roster...

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The North Face Redefines Walls with Global Campaign

Joshua Hughes

August 15, 2017August 16, 2017

The North Face has launched a global campaign, Walls Are Meant for Climbing, to spark conversation around building communities and trust. The North Face has begun...

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Hoka One One Ups Game with Karl ‘Speedgoat’ Meltzer

Joshua Hughes

August 1, 2017August 1, 2017

Hoka One One partnered with Karl Meltzer to launch the Speedgoat 2 and roll out its latest film which documents the pro runner’s career. Hoka...

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Asics Canada Offers Penny Oleksiak Sponsorship Deal

Olivia Pearce

July 6, 2017August 14, 2017

In a new alliance with Asics Canada, Penny Oleksiak will represent the footwear and apparel brand in its performance and lifestyle silhouettes. Performance and lifestyle...

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Canadian Pacific Names Brooke Henderson Ambassador

Deborah Joy Peter

February 15, 2017February 15, 2017

Transcontinental railway group, Canadian Pacific, has added to its talent roster with the naming of Brooke Henderson as ambassador. Canadian Pacific has appointed three-time LPGA winner...