News Archives | World Branding Forum

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Global Brand Campaign Celebrates Individuality, Authenticity and Style The Levi's brand has announced the launch of its all new women's denim collection and Autumn 2015...

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Featured Marketing News

IKEA To Test A New Retail Format To Get Closer To UK Customers

Joshua Hughes

July 9, 2015

The new Order and Collection Points form part of plans to make IKEA more accessible It's IKEA, but not as you know it. Home furnishing...

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How Brands Are Reaching Out To Commuters During the London Tube Strike

Thomas Ng

July 9, 2015

London has been hit with the biggest Tube strike since 2002, with four main transport unions walking out yesterday evening. The strike is over a...

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Marketing News

Accenture Acquires PacificLink to Boost Digital Marketing & Commerce Capabilities in Greater China

Anisha Kapoor

July 9, 2015July 9, 2015

Move strengthens Accenture Interactive’s ability to help CMOs and CIOs bridge the gap between marketing and digital technologies in growing region Accenture has increased its...

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Design Featured News

Meet the New Logitech: The Biggest Brand Transformation in its History Revealed

Olivia Pearce

July 8, 2015July 10, 2015

Rebranding Exercise includes the Launch of a Shortened "Logi" Branding on Selected Products Today, Logitech revealed its biggest brand transformation in its history. Building on...

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Advertising News

GroupM Predicts Continued Strength in UK Ad Spending

Joshua Hughes

July 8, 2015July 8, 2015

Advertising spending in measured media in the U.K. is expected to show a 6.3 percent increase this year, once again the fastest growth of any...

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News Public Relations

Christy Salcido Rejoins Ketchum as Ketchum West Brand Marketing Practice Director

Anisha Kapoor

July 8, 2015

Global public relations firm Ketchum announced that Christy Salcido has rejoined the agency as SVP and director of the Ketchum West Brand Marketing Practice. Based...

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Branding Featured News

Which Brands are Serving It Up at Wimbledon?

Olivia Pearce

July 7, 2015

While the matches are heating up at Wimbledon, the World Branding Forum takes a look at the brands that are at courtside. Brands sponsor sports...

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Branding Featured News

Colonel Sanders Goes To Comic-Con

Thomas Ng

July 7, 2015July 10, 2015

Cosplay, Colonels, Comics and Chickens - KFC Brings It All to San Diego Heading to Comic-Con? Con-goers and Gaslamp Quarter visitors will experience a "little...

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Design News

Dr. Reddy’s Laboratories Launches New Corporate Brand Identity

Joshua Hughes

July 6, 2015July 6, 2015

Dr. Reddy’s Laboratories has launched a new visual identity and branding, that will guide its actions across the globe with it's new tagline, "Good Health...

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Branding Featured News

Unilever to Acquire Murad Skincare; Follows Acquisitions of Dermalogica, Kate Somerville & REN

Olivia Pearce

July 6, 2015

Brand Continues to Grow Personal Care Prestige Portfolio Unilever has signed an agreement to acquire Murad, a leading clinical skincare brand. This follows the recent...

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Branding Featured News

Kraft Foods and H.J. Heinz Completes Merger to Become The Kraft Heinz Company

Olivia Pearce

July 3, 2015July 3, 2015

Becomes the 3rd largest food and beverage company in North America and the 5th largest in the world The Kraft Heinz Company has successful completion...