News Archives | World Branding Forum

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The Hertz Corporation has appointed Jim Mueller as Senior Vice President for International Sales, Marketing and Revenue Management effective July 21, and will be based...

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EA SPORTS Becomes Official Videogame of Real Madrid C.F. in Partnership Deal

Olivia Pearce

July 21, 2015July 21, 2015

Real Madrid C.F. Stars Get New Player Likeness for EA SPORTS FIFA 16 Electronic Arts and Real Madrid C.F. have signed a three year partnership...

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Campaigns Featured News

Zebra Pen’s New Branding Campaign Helps Consumers Find Zen

Joshua Hughes

July 21, 2015

Zebra Pen, a global leader in the writing instrument industry, has unveiled its new branding campaign – Find Zen in Your Pen The campaign features...

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Industry News

New Global Leadership Changes at Penn Schoen Berland

Anisha Kapoor

July 21, 2015July 21, 2015

Curtis Freet to Be CEO, Corporate and Political Business; Jon Penn to be CEO, Media and Entertainment Business; and Michael Pettingill Takes on Dual Role...

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Campaigns Featured News

Sling TV Rolls Out First National U.S. Advertising Campaign Targeting Millennial Consumers

Olivia Pearce

July 20, 2015

Campaign juxtaposes “Old TV” with Sling TV’s new TV model Sling TV today released its first U.S. advertising campaign nationally across TV, social and digital...

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News Public Relations

Tim Sutton New Chairman of Weber Shandwick EMEA APAC; Baxter Jolly is APAC CEO

Anisha Kapoor

July 20, 2015

Weber Shandwick, one of the world's leading global public relations firms, has named Tim Sutton chairman of Weber Shandwick EMEA and Constituency Management Group (CMG)...

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Industry News Technology

Unilever China Forms Strategic Partnership With Alibaba Group to Enhance Consumer Reach Across China

Thomas Ng

July 20, 2015

The collaboration includes Alibaba’s Blue Star programme, which will help protect Unilever’s brand and combat counterfeit goods to protect consumers Alibaba Group and Unilever China...

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Campaigns Featured News Videos

euphoria Calvin Klein Launches New Global Ad Campaign featuring Supermodel Natalia Vodianova

Olivia Pearce

July 17, 2015July 17, 2015

Campaign Celebrates the Fragrance's 10 Anniversary Calvin Klein and Calvin Klein Fragrances will launch a new global advertising campaign for the euphoria Calvin Klein fragrance,...

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Groupon Moves into Food Ordering and Delivery Business via Acquisition of OrderUp

Thomas Ng

July 17, 2015

Brand expands current local food and drink business into new high growth category Groupon has acquired OrderUp, an on-demand online and mobile food ordering and...

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Industry News

Peter Horst is Hershey’s New Chief Marketing Officer

Anisha Kapoor

July 17, 2015July 17, 2015

The Hershey Company said that marketing veteran Peter Horst will join the company as Senior Vice President, Chief Marketing Officer, effective July 27. Horst joins...

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Branding Featured News

Chelsea Football Club Unveils New Uniform Featuring Yokohama Tyres

Joshua Hughes

July 17, 2015

The two brands have entered a five-year partnership commencing with the 2015-16 season that opens this July. The Yokohama Rubber Company, parent company of Yokohama...

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Branding Featured News

Rihanna is New Contributing Creative Director and Punk & Poet Ambassador for Stance

Olivia Pearce

July 16, 2015

Stance Releases Two Limited Edition Styles by Rihanna to Launch the Ongoing Partnership with the Brand Rihanna has joined Stance as a contributing Creative Director...