News Archives | World Branding Forum

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New York-based speciality athletic retailer Foot Locker, and adidas Originals unveiled "The Bobby Butter Story", a new spot featuring NBA stars Damian Lillard and Andrew...

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AT&T’s Latest ‘It Can Wait’ Campaign Video Gets the Message Across

Olivia Pearce

July 29, 2015

Picture this. You’re driving in your neighborhood. Your phone beeps. You take your eyes off the road for just a second. What happens next… could...

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India’s Largest Multiplex Chain, PVR Cinemas, to Install Dolby Atmos in 50 Screens

Thomas Ng

July 29, 2015July 30, 2015

When completed, it will be one of the largest rollouts of Dolby Atmos screens by any multiplex chain in India PVR Ltd., the largest multiplex...

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Advertising Featured News

Three Winners Announced for Fifth and Final Cannes Chimera Challenge

Joshua Hughes

July 29, 2015

Teams From Singapore, UK And Vietnam Receive $160,000 Funding To Realise Their Ideas To Support The Global Citizen Project The Cannes Lions International Festival of...

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Industry News

David S. Taylor is New P&G President and Chief Executive Officer

Olivia Pearce

July 29, 2015

A.G. Lafley to Become Executive Chairman The Procter & Gamble Company has announced that David S. Taylor (pictured), Group President of Global Beauty, Grooming and...

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Advertising News

Advertising Age Names Ken Wheaton Editor; Elevates Ives and Zmuda

Joshua Hughes

July 28, 2015

Advertising Age has promoted several of their long-term editorial talent. Ken Wheaton becomes editor in charge of all editorial operations for the brand. The editor...

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News Public Relations

Ken Wincko of PR Newswire Joins CMO Council Advisory Board

WBF

July 27, 2015

Ken Wincko, Senior Vice President of Marketing of PR Newswire has been invited to participate in the Chief Marketing Officer (CMO) Council's North American Advisory...

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Branding Featured News

Golf Brand Callaway Signs Former World No. 1 Amateur, Ollie Schniederjans

Olivia Pearce

July 27, 2015July 28, 2015

22-year-old Georgia Tech Alumni adds to Callaway's Impressive Roster of Young Star Players Callaway Golf has reached a Staff Pro agreement with Ollie Schniederjans, the...

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Featured Marketing News

Starbucks Enters Latin America’s $4B Ready-to-Drink Coffee Market with the Help of PepsiCo

Anisha Kapoor

July 24, 2015

Distribution to First 10 Latin American Markets Expected in 2016 Starbucks and PepsiCo have entered into an agreement for the marketing, sale and distribution of...

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Campaigns Featured News

Keds Launches New Global Brand Platform; Debuts Ad Campaign Featuring Taylor Swift

Olivia Pearce

July 23, 2015

Keds has launched "Ladies First Since 1916", a new global brand platform with a fresh perspective on what it means to be a woman today...

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Branding Featured News

Sarah Jessica Parker is the New Face of Jordache

Olivia Pearce

July 22, 2015

Sarah Jessica Parker is the new face of Jordache for both The Jordache Look and Jordache women's collection. The brand's new campaign was shot by...

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Industry News

James Mueller is New Senior VP, International Sales, Marketing & Revenue Management of Hertz

Anisha Kapoor

July 22, 2015

The Hertz Corporation has appointed Jim Mueller as Senior Vice President for International Sales, Marketing and Revenue Management effective July 21, and will be based...