News Archives | World Branding Forum

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Her new commission will see her lead the charge for Ketchum Digital and navigate digital and creative solutions for the agency's clients Global public relations network,...

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John Hancock Launches Fresh Installation of Life Comes Next

Joshua Hughes

September 16, 2015September 26, 2015

The brand brings back its multi-channel 'Life Comes Next' marketing campaign for another year with television, online, and social media executions taking the lead John...

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Branding Featured News Videos

Hilton Worldwide Swings Deal with Asian Tour

Olivia Pearce

September 16, 2015September 26, 2015

The international hotel group's latest partnership supports its goal to expand its global sport footprint by further tapping into the golf traveller market In a bid...

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News Social Media

News Corp Logs On with Unruly to Grow Digital Business

Thomas Ng

September 16, 2015

News Corp is set to acquire global ad platform, Unruly Holdings, in line with its aim to further develop its own digital base to enhance...

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News Public Relations

Weber Shandwick Amps Up Strategy and Creative with Twin Appointments

Anisha Kapoor

September 16, 2015

Jennifer Sosin and Josh Gilbert have been appointed into global roles by the public relations group, with the former set to head strategy and the...

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Campaigns Featured News Videos

Amtrak Travels Further with Multi-Pronged Brand Campaign

Joshua Hughes

September 15, 2015September 26, 2015

The latest advertising push covers executions across TV, print, digital, and social media with a dedicated emphasis on passenger experiences Amtrak has unveiled its latest...

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Branding Featured News

Marriott Checks In to South Africa for Expansion Pleasure

Olivia Pearce

September 15, 2015September 15, 2015

Its increased South African presence captures the partnership with The Amdec Group and Marriott's targeted focus on two new properties and Protea brands Marriott International has...

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Vision Direct Urges Consumers to See the Light with Contacts

Thomas Ng

September 15, 2015September 26, 2015

The brand's rigorous video campaign depicts the benefits of making the shift from spectacles to contact lenses Online contact lens retailer, Vision Direct, has launched...

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News Public Relations

MWWPR Admits Matthew Holland to Run Corporate Healthcare

Anisha Kapoor

September 15, 2015September 15, 2015

The former WebMD Executive Director of Public Health Solutions has been appointed by the agency to service clients from the healthcare sector Independent PR group,...

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News Public Relations

Access and Emanate Merge to Form New Communications Outfit

Anisha Kapoor

September 14, 2015

The merger between the two agencies will focus on driving strategic communications across four prime locations including London and takes effect in 2016 Ketchum’s Access Communications...

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Advertising News

2015 Spikes Asia Festival Names Winning Agencies

Joshua Hughes

September 14, 2015September 14, 2015

BBDO and DDB finish in the top three for the seventh year in a row while Omnicom is dubbed most creatively awarded in the industry At...

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News Technology

UBM EMEA Names Marketing Specialist Anna Knight Brand Director

Thomas Ng

September 14, 2015September 15, 2015

The fresh appointment positions the specialist as the lead for market strategy surrounding industry events under the brand's tech portfolio London-based multinational B2B events and digital media company,...