News Archives | World Branding Forum

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The firm will support the implementation of a global programme aimed at increasing awareness and understanding among retailers and consumers Communications agency, Cohn & Wolfe, has...

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Greyhound Ignites Digital Overhaul to Reinvent Service

Olivia Pearce

November 5, 2015November 5, 2015

Sporting a fresh, modern design and rich content, the online portal also offers simple navigation to enhance the consumer experience North American intercity bus company, Greyhound,...

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Advertising Campaigns Featured News Social Media Videos

Honest Beauty and Alba Get Real with #LetsBeHonest

Joshua Hughes

November 5, 2015November 5, 2015

Merging brand and consumer-generated content, the marque has launched a brand push celebrating stories inspired by feminine beauty Cosmetics brand, The Honest Company, founded by Hollywood's Jessica Alba,...

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FleishmanHillard Names Saunders President and CEO

Deborah Joy Peter

November 5, 2015November 5, 2015

Previously President of the network’s Europe, Middle East and Africa region, the Dublin native assumes the dual role with immediate effect FleishmanHillard has chosen veteran John Saunders to succeed...

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Branding Industry News

Cannes Lions Debuts Lions Entertainment for 2016

Anisha Kapoor

November 5, 2015November 5, 2015

The Festival will leverage the new platform to award Entertainment Lions and Entertainment Lions for Music Cannes Lions has introduced Lions Entertainment, a new stream...

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Advertising Campaigns Featured News Videos

Tirendo Pulls Out All the Stops for Global Push with Vettel

Deborah Joy Peter

November 4, 2015November 5, 2015

Featuring its brand ambassador, the message behind the campaign is: with the right tyres, there is no such thing as the wrong direction Online tyre...

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Branding Campaigns Featured News Videos

Nissan Kicks It with ESPN in True Heisman Style

Olivia Pearce

November 4, 2015November 4, 2015

The new broadcast ads titled, Too Much, Slide, and Plus One, are slated to air on the eve of New Year’s during the semi-final games...

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Featured Marketing News Technology Videos

Outfront Switches On with Smart Media for Digital-OOH Mix

Thomas Ng

November 4, 2015November 4, 2015

The platform features addressable displays, cloud distribution, engaging content capabilities, and an app-driven infrastructure America’s Outfront Media has launched its advanced digital technology platform called...

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Advertising Marketing News

GroupM Enhances Digital Expertise with Essence Acquisition

Joshua Hughes

November 4, 2015November 4, 2015

The tie-up will see Essence continue operating as an independent brand, but with the advantage of GroupM's reach and infrastructure GroupM, had added, Essence, the world’s...

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Advertising Campaigns Featured News Videos

Motel 6 Unlocks Brand to North American Transformation

Joshua Hughes

November 3, 2015November 3, 2015

The hospitality chain has launched a multi-million dollar campaign to unveil a brand new look and feel targeting the US and Canada North American economy...

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Branding Featured News

Lexus Flexes Motorsports Muscle with F Performance Racing Partnership

Olivia Pearce

November 3, 2015November 3, 2015

The venture is part of a global effort which will see the Japanese luxury brand compete on the tracks in the United States beginning in...

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Advertising Industry News

Landor Secures ManvsMachine for Creative Expansion

Deborah Joy Peter

November 3, 2015November 3, 2015

Based in London, the newly acquired outfit’s portfolio entails multiple blue-chip clients such as Nike, Microsoft, Honda, and Audi WPP strategic brand consulting and design firm,...