Britain Launches Home of Amazing Moments in America
The effort kicks off in January 2016 across New York and Los Angeles with a digital and print campaign leading the push Run by the...
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Butterfinger Flies High with Bolder than Bold
Unveiled in true free-fall fashion, the launch was performed from 12,000 feet above the ground by pro skydiver, Carson Schram Nestlé-owned candy brand, Butterfinger, has...
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Honda Picks Up Game with Ridgeline Super Bowl Debut
Targeting more than 100 million viewers, the upcoming spot represents the carmaker’s first official Big Game ad since its 2014 Hugfest Honda is scheduled to unveil...
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Wunderman Names Jackson to Global Position
She will lead the agency's talent group and focus on recruiting, developing, and retaining the best creative, data, and strategic talent Wunderman has appointed Judy...
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Tommy Hilfiger Prepares for Fall with Gigi Hadid
The model has been named brand ambassador for the marque’s womenswear, a deal set to see the first roll-out during autumn of 2016 PVH-owned apparel heavyweight, Tommy...
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Bud Light Toasts to Rebrand Slated for Spring
The redesign marks the first major overhaul targeting the brand’s visual identity in eight years and entails a reimagined logo and packaging Bud Light is...
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Millward Brown and ComScore Forge Global Partnership
The combined offer will help brands boost digital ROI by connecting validated audiences with impact on brand and consumer behaviour Millward Brown and comScore have...
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Ogilvy & Mather Names the Late Tim Broadbent’s Successor
Anthony Wong assumes the role of Worldwide Effectiveness Director while retaining his position as Global Client Leader for TeamHW Ogilvy & Mather has promoted Anthony...
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Tous Names Paltrow Tender Stories Nº4 Brand Ambassador
January marks the launch of the aforementioned global campaign, the first Tous push in which the Hollywood icon will appear International jewellery giant, Tous, has...
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Bridgestone Drives NHL Sports Sponsorship
The initiative allows amateur goalies to showcase their talent whilst connecting customers to the tyre giant’s Blizzak brand promise Bridgestone has launched a campaign themed, The...
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Hilton Unveils Bournemouth Property in the UK
The establishment is touted for its British architectural influence and panoramic views of the coast and surrounding seaside town The latest property to launch under...
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PayPal Kicks Off First Super Bowl Global Push
The launch is designed to start a larger conversation about a reimagined financial world which the brand believes must include all Global digital commerce juggernaut,...