News Archives | World Branding Forum

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The push leverages universal consumer insights uncovered by the brand to deliver a local contextual and cultural twist across 50 markets Oreo has rolled out...

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Advertising Featured News Videos

Dove Flexes Men+Care Muscle with Twin Tie-Ups

Joshua Hughes

January 19, 2016January 20, 2016

The push is a fresh take on one of sports’ most iconic video properties to showcase caring moments that define men as champions Dove Men+Care...

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Branding Design Featured News

Mabes London Hits the Beach with Brand Debut

Olivia Pearce

January 19, 2016January 19, 2016

The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...

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Nobis Awards Public Relations Account to 5WPR

Anisha Kapoor

January 19, 2016January 19, 2016

The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition Global fashion giant, nobis, has...

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Branding Campaigns Featured News Videos

Heineken Uncaps Global Push to Celebrate Moderation

Deborah Joy Peter

January 18, 2016January 19, 2016

It is based on a survey conducted in five countries including the United States, United Kingdom, the Netherlands, Mexico, and Brazil Heineken has rolled out a global...

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Advertising Featured News Videos

Wayfair Pushes Outdoor Exploration with Twin Spots

Joshua Hughes

January 18, 2016January 18, 2016

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...

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Branding Campaigns Featured News Videos

Virgin Hotels Heads to Chicago Campaign-Ready

Thomas Ng

January 18, 2016January 19, 2016

Supporting the debut, the brand has rolled out a series of six animated videos based on cleverly-written online reviews from guests Hospitality group, Virgin Hotels, has launched its...

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Branding Campaigns Featured News

Tourism Australia Names Hemsworth Global Ambassador

Olivia Pearce

January 18, 2016January 19, 2016

A new campaign will premiere globally on the eve of Australia Day to highlight the nation’s landmark beaches and coastal experiences Tourism Australia has appointed...

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Branding Featured Industry News

London Study Shows Where Handsome Men Are Rejected

Joshua Hughes

January 15, 2016January 16, 2016

A study by University College London’s Assistant Professor Lee and her co-authors arrive at the aforementioned hypothesis and more According to research done by UCL...

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Branding Featured News Technology

Celebrity Cruises Decks Up Digital with Accenture

Olivia Pearce

January 15, 2016January 16, 2016

The appointment is attributable to the agency’s expertise across digital strategy, interactive technology, and service and experience design Celebrity Cruises has handed its online business...

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Branding Featured Marketing News

AccorHotels Scales Up Loyalty with Elite Deal

Deborah Joy Peter

January 15, 2016January 15, 2016

The offering joins other premium privileges like room upgrades, savings via website bookings, early sales previews, and more AccorHotels has launched Elite Experience, a new...

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News Public Relations

Porter Novelli Elevates Taylor to Atlanta Lead

Anisha Kapoor

January 15, 2016March 22, 2016

She steps into the position from her previous commission of Executive Vice President and Deputy Managing for the same market Porter Novelli has named Melissa...