News Archives | World Branding Forum

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A new high for the hospitality chain, the development signifies the brand’s pilot projects in the country as well as South America Hard Rock International has expanded...

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Branding Featured News Technology

Domino’s Beefs Up Digital Lineup with Apple Watch

Olivia Pearce

February 17, 2016February 17, 2016

Last month, the brand offered its customers in the United Kingdom access to the Easy Order app via the Apple Watch platform Domino's has introduced...

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Advertising Featured Industry News

Heineken Expands Beer Portfolio with Red Stripe

Joshua Hughes

February 17, 2016February 17, 2016

The move follows the acquisition of a controlling stake in Desnoes and Geddes in October 2015, marking a new milestone for the marque Set to take over...

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B-M Study Reveals Obama as Instagram’s Most Popular

Anisha Kapoor

February 17, 2016February 18, 2016

By 2 February 2016, the world leaders surveyed had accumulated almost 23 million followers and published more than 76,000 posts A new Burson-Marsteller study indicates...

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Campaigns Featured Marketing News Videos

Hilton Worldwide Goes Big with Stop Clicking Around

Deborah Joy Peter

February 16, 2016February 16, 2016

To launch the campaign, the hospitality chain enlisted the help of Fold7, a London-based marketing and advertising agency Hilton Worldwide has just rolled out the...

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Branding Campaigns Featured News

Sam Edelman Steps into Spring with Kelly Klein

Olivia Pearce

February 16, 2016February 16, 2016

The campaign’s print ads will run across Elle, InStyle, Marie Claire, Vanity Fair, Vogue, Harper's Bazaar, Footwear News, and regionally Sam Edelman is rolling out a spring marketing...

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Advertising Featured News

Santa Margherita Elevates Wines with Major Push

Joshua Hughes

February 16, 2016February 16, 2016

Apart from cable networks, the campaign’s ads will feature across various consumer and trade publications throughout the year Santa Margherita has launched a new advertising...

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Branding Design Featured News

Tommy Hilfiger Realigns with Buy Now Wear Now Goal

Thomas Ng

February 16, 2016February 16, 2016

Beginning with the Spring 2017 New York Fashion Week season, the brand will redirect its investment to align with the retail calendar Tommy Hilfiger has...

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Advertising Featured News Videos

Chrysler Spotlights Two Starring Sheen and Pullman

Joshua Hughes

February 15, 2016February 15, 2016

Titled American-est and Swerve, the brand’s ‘Premium to the People’ advertising push celebrates its 200 and 300 variants respectively Chrysler has rolled out a new...

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Branding Design Featured News

Silvergate and Fisher-Price Extend Octonauts Deal

Olivia Pearce

February 15, 2016February 15, 2016

The toy company now holds global rights to develop pre-school playsets, vehicles, figures, plush, and electronic learning aids Silvergate Media, the international television production and...

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Branding Design Featured News

Puma Graces New York Fashion Week with Rihanna

Deborah Joy Peter

February 15, 2016February 15, 2016

A display of Japanese street culture and tradition, the AW16 line features footwear, apparel, and accessories for both men and women A partnership secured in...

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Featured Marketing News

Lancer Skincare Lands The Hut Group Partnership

Anisha Kapoor

February 15, 2016February 15, 2016

Using The Hut Group's multi-channel retail approach, the skincare provider’s visibility will be enhanced throughout key markets Dermatology specialist, Lancer Skincare has inked a partnership...