News Archives | World Branding Forum

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Alongside notable transformations to the programme, See It Be It has opened to receive applications, with enrolment closing on 1 April 2016 See It Be...

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Heineken Drinks to the Game with Soccer is Here

Deborah Joy Peter

March 4, 2016March 4, 2016

A mix of commercials, contests, and interactive engagements, the push celebrates the country’s rich soccer history and beer-maker’s future Heineken has launched its Soccer is...

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Branding Featured News Videos

Silvergate Media Sets Up Production for Sunny Day

Olivia Pearce

March 4, 2016March 4, 2016

Scheduled for official release in early 2017, the newly introduced kids’ programme is set to entail a 40-episode animated preschool series Silvergate Media, the New...

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Campaigns Featured Marketing News

Bridgestone Inks Michael Johnson Partnership Deal

Anisha Kapoor

March 4, 2016March 4, 2016

The brand will elevate the tie-up with a broader marketing campaign complete with in-store mobile activations and promotions Bridgestone has partnered track and field legend,...

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Advertising Featured News Videos

The North Face Debuts 2016 Fund with Little Expeditions

Joshua Hughes

March 3, 2016March 3, 2016

Shot by former pro-skateboarder, Colin Kennedy, the spot follows a two-year-old named Sonny as he explores his surroundings The North Face has unveiled a commercial...

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Branding Campaigns Featured News Videos

Unilever Jazzes Up Latino-Style with #100PorCientoTu

Olivia Pearce

March 3, 2016March 3, 2016

A new initiative spotlighting multiple brands, the platform aims to promote the message of self-expression and individuality Unilever is celebrating the diversity and style of...

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Campaigns Featured News Social Media Videos

Ace Reminds Shoppers Why It’s Still the Place

Thomas Ng

March 3, 2016March 4, 2016

Debuting across television and digital channels, the new advertising push features real-life owners, associates, and customers of the brand Ace Hardware has rolled out a...

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Branding Campaigns Featured News

Banana Republic Slips into Spring with Love

Deborah Joy Peter

March 3, 2016March 3, 2016

Throughout 2016, the new style ambassador will elevate the brand experience through surprise moments across multiple platforms Banana Republic has named Kevin Love its inaugural...

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Branding Featured News Videos

Maserati Dials Levante Up A Notch with Mobile App

Olivia Pearce

March 2, 2016March 2, 2016

Designed for IOS and Android devices, it offers a spectacular preview of the SUV, opening with a clean canvas to showcase the car Maserati is...

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Advertising Featured Marketing News

Sony Pictures Partners WWE Studios for Surf’s Up 2

Joshua Hughes

March 2, 2016March 2, 2016

Both companies are co-financing and producing the sequel expected to premiere in 2017, in time for the original film’s tenth anniversary Sony Pictures Animation and...

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Porter Novelli Names Nick Propper New Global COO

Anisha Kapoor

March 2, 2016March 2, 2016

Stationed at the London office initially, Nick Propper will relocate to New York within the year. He will sit on the executive committee Porter Novelli has chosen...

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Branding Industry News

Hotels.com Redefines UK Traveller with 2015 Index

Deborah Joy Peter

March 2, 2016March 3, 2016

British globetrotters enjoyed lower prices in over half of the destinations featured on the Index due to the increased strength of the Pound Hotels.com has...