News Archives | World Branding Forum

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The push entails spots that tell stories of motivation and commitment, while a subtle connection is made to the brand and its philosophy Honda has launched...

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Branding Campaigns Featured News Videos

Nikon Captures Love through Its Own Lenses

Olivia Pearce

March 14, 2016March 14, 2016

The marque will further the brand’s position by driving camera users to its offerings, allowing one to create better memories Nikon has rolled out an...

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Featured Marketing News Videos

Audi Rocks and Rolls with the Revitalised A4

Anisha Kapoor

March 14, 2016March 14, 2016

Executions will launch across cable prime, sports TV, and throughout the NCAA March Madness men’s basketball tournament Audi has unveiled a new marketing campaign themed...

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Advertising Featured News Videos

Leo Burnett Names Britt Nolan CCO for USA

Deborah Joy Peter

March 14, 2016March 14, 2016

In the role, he will continue leading the creative for McDonald's and Samsung, while overseeing the firm’s creative department Leo Burnett USA has appointed Britt Nolan its new Chief...

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Branding Featured News

Hilton Brings Life and Style to London City

Olivia Pearce

March 11, 2016March 11, 2016

Following a franchise agreement with 4C Hotel Group, the property is slated to welcome its first guests in early 2018 Hilton Worldwide has plans to...

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Advertising Featured News

Maxus Names Marshall New Head of Programmatic

Joshua Hughes

March 11, 2016March 12, 2016

Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation Maxus has appointed Robert Marshall as its Head of...

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Branding Featured News

DHL Redefines Ocean Freight with First Green Service

Deborah Joy Peter

March 11, 2016March 12, 2016

Green Danmar is being offered through the brand’s own non-vessel operating common carrier, Danmar Lines, to achieve CO2 reduction DHL, via its Global Forwarding extension, the...

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News Technology Videos

AKQA Acquires Potato in the UK to Elevate Digital

Thomas Ng

March 11, 2016March 12, 2016

Specialised in designing and building secure and scalable web applications, its work sits at the heart of many influential campaigns Digital services outfit, AKQA, has...

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Branding Campaigns Featured News Videos

Calvin Klein Dresses Justin Bieber as Apparel Partner

Olivia Pearce

March 10, 2016March 10, 2016

Featuring Bieber as well as artistes like Kendrick Lamar, Destiny Frasqueri and more, the effort deepens the brand’s music connection Calvin Klein has signed on...

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Advertising Featured News Videos

Skechers Signs On Meghan Trainor for Originals Push

Joshua Hughes

March 10, 2016March 10, 2016

The artiste’s inaugural television spot for the brand launches next week and will feature the single, No, from her album Thank You Skechers and Meghan Trainor...

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Campaigns Featured News Social Media Videos

Twitter Shows London Buzz Isn’t Falling Down

Deborah Joy Peter

March 10, 2016March 10, 2016

Fans of London boasts a grand debut backed by data from London & Partners, the Mayor of London’s promotional company, and Spredfast A campaign featuring a...