News Archives | World Branding Forum

December 29, 2017December 29, 2017

Campaign by Northwestern Mutual encourages people to make the most of life today while also planning for tomorrow Northwestern Mutual, a leading financial security company,...

Read Time:2 Minute, 43 Second

LG Electronics And HERE Technologies Partner On Autonomous Cars

December 29, 2017

LG and HERE Technologies Partnership to Implement Next-Generation Telematics Strategy in Self-Driving Era LG Electronics is partnering with HERE Technologies, a global provider of digital...

Read Time:3 Minute, 42 Second

Campaigns Featured News

Disney’s Sixth Annual “Magic of Storytelling” Campaign Encourages Family Reading

December 29, 2017December 29, 2017

The Magic of Storytelling PSA features Oprah Winfrey highlighting the life-changing impact books have on children Disney|ABC Television and Disney Publishing Worldwide announced they will...

Read Time:3 Minute, 11 Second

ANTA Reveals China Olympic Team Award Ceremony Outfit

December 28, 2017December 28, 2017

ANTA Sports stands out from intense competition to become an official partner of COC again, demonstrating the strength of the company ANTA Sports Products announced that...

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Campaigns Featured Marketing News

Sichuan Tourism Promoted with Newly Launched Panda Themed Trains

December 28, 2017

"Beautiful China, More Than Pandas" Campaign by the Sichuan Provincial Tourism Committee Kicked Off with Pandas Galore Strolling the Streets Worldwide The More Than Pandas Kickoff...

Read Time:2 Minute, 9 Second

Branding Featured News

“NEXT-IMAGE Awards” Winners Announced by Huawei and ICP

December 28, 2017February 5, 2018

The contest marked the first phase of an exciting partnership between ICP and Huawei, which kicked off this autumn and will run through 2018 The...

Read Time:2 Minute, 57 Second

British Airways Signs Codeshare Agreement with China Southern Airlines

December 27, 2017February 5, 2018

British Airways customers are set to gain access to even more Chinese cities thanks to a new codeshare agreement with China Southern Airlines As part...

Read Time:2 Minute, 24 Second

Michelin Star Chef Michel Roth visits Délifrance in Dubai

December 27, 2017

Michel Roth Brings New Specially Crafted Dishes to Délifrance Menu The French Chef extraordinaire, Michel Roth hosted a live demo sharing his passion for food and...

Read Time:2 Minute, 32 Second

Branding Featured News

London’s Hamleys Flagship Store in Beijing The World’s Largest

December 27, 2017January 23, 2018

December 27, 2017

On 23 December, 257-year-old British Toy retailer, Hamleys opens its largest store worldwide in Beijing, the third one so far in China. An exclusive Hamleys Toy...

Read Time:2 Minute, 15 Second

Advertising Industry

BrandSpins Acquires TONE Technology to Revolutionise Advertising Music

Joshua Hughes

The Audio Beacon Technology by BrandSpins and TheToneKnows Works in Anything with Sound Including Films, Video Games, as well as the Retail Environment MusicDealers, a...

Read Time:3 Minute, 12 Second

Campaigns Featured News

Debenhams’ Fairytale Christmas Campaign Captures Consumers’ Optimism