News Archives | World Branding Forum

August 3, 2018

Winners to be awarded at the CHARGE Awards ceremonial dinner in September With rapid changes in the energy sector, the energy brands that thrive in...

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Industry Marketing

Publicis Communications Acquires One Digital in Brazil

August 2, 2018August 2, 2018

One Digital joins the 1,700 strong Publicis Communications team in Brazil, alongside other agencies Publicis Communications, Publicis Groupe's creative hub, announced the acquisition of One Digital,...

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Featured Marketing News

Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China

Nathaniel Mark

August 2, 2018

Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks Coffee Company and...

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Starbucks Joins Pearl Jam to Raise Funds for Unsheltered Families in King County

Advertising Featured News

August 1, 2018

Starbucks and Pearl Jam have also produced a series of short films to shine a spotlight on the crisis and support working solutions As Pearl...

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McDonald’s Unveils Limited Edition Collectible MacCoin to Celebrate 50 Years of the Big Mac

Joshua Hughes

August 1, 2018

The MacCoin by McDonald's is the first fully food-backed global currency To celebrate the 50th anniversary of the Big Mac, McDonald's —a global foodservice retailer—has unveiled the MacCoin,...

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Industry Marketing

Baretz+Brunelle Adds Digital Marketing Pioneer Amy Hanan as Chief Digital Officer

August 1, 2018

New hire by Baretz+Brunelle offers digital marketing expertise to clients in law and financial services When Apple released its first-generation iPhone, a visionary marketing team...

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Recycling Partnership and PepsiCo Foundation to Make Recycling Easier for 25 Million Families

July 31, 2018

The Recycling Partnership and the PepsiCo Foundation launch largest-ever industry challenge to boost residential recycling The PepsiCo Foundation, the philanthropic arm of one of the...

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Advertising Industry

WPP Expands Co-Location Strategy with Enlarged Toronto Campus

July 31, 2018

New WPP facility will supplant an existing smaller campus in Toronto WPP, a communications services company, will consolidate its portfolio of operating companies in Toronto...

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Branding Featured News

PepsiCo Announces Historic Partnership with the Madison Square Garden Company

July 30, 2018

PepsiCo will become official partner of MSG's legendary sports franchises The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted...

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Anheuser-Busch Employees Identify Over 92.8 Million Gallons of Water Savings through Water Conservation Competition

July 30, 2018June 13, 2023

Overall competition winner from Anheuser-Busch receives two tickets to Super Bowl LIII Recently, Anheuser-Busch announced the winner of its 2018 “How Much Water Can You...

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Guess Introduces Its Autumn 2018 Advertising Campaign