News Archives | World Branding Forum

August 15, 2018

The Sound Drop by Pepsi created to provide emerging artists with a powerful stage to promote their stories, share their art and connect directly with new...

Read Time:1 Minute, 40 Second

Industry Marketing

Merkle Taps Min Lu as Network Development Lead, Asia Pacific

Anisha Kapoor

August 14, 2018

Appointment continues Dentsu Aegis Network’s investment in Merkle Asia Pacific, with offices now operating in four countries Merkle, a technology-enabled, data-driven performance marketing agency and...

Read Time:2 Minute, 58 Second

Featured Marketing News

The Coca-Cola Company and BODYARMOR Announce New Strategic Relationship

Nathaniel Mark

August 14, 2018

BODYARMOR to gain access to US Coca-Cola bottling system with future potential for global expansion The Coca-Cola Company and BODYARMOR have announced that they have entered...

Read Time:2 Minute, 29 Second

Calvin Klein Releases Ad Campaign Featuring Lupita Nyong’o and Saoirse Ronan

August 13, 2018August 13, 2018

Campaign by Calvin Klein directed by Anne Collier, providing glimpse into Lupita Nyong'o's and Saoirse Ronan's creative inspirations Calvin Klein, a wholly owned subsidiary of PVH...

Read Time:1 Minute, 23 Second

H&M Selects Izzy Bizu as New Face for Its Divided Music Campaign

August 13, 2018

Exclusive song by Izzy Bizu to be featured on H&M website and stores across the globe This year, H&M continues its commitment to supporting and...

Read Time:2 Minute, 7 Second

Celcom Partners with Huawei to Apply a Cloud-Based Platform for Digitised Network Operations

Thomas Ng

August 13, 2018

Celcom first in Malaysia to adopt full suite cloud-based Operation Support Service (OSS) system Celcom Axiata inked an agreement with Huawei Technologies (Malaysia) to apply...

Read Time:1 Minute, 34 Second

KFC And Jason Alexander Answer Age-Old Question, “What’s For Dinner?”

New KFC campaign features funnyman of sitcom fame solving the dinnertime conundrum as the "Family Colonel" Kentucky Fried Chicken - KFC has announced that it has...

Read Time:1 Minute, 51 Second

Footaction Brings the Best of Autumn Style in ‘No One Way’ Campaign

Footaction taps Sheck Wes, Theo Martins, Cary Fagan and LVRN as creative directors Footaction, a retailer of athletic-inspired footwear and lifestyle apparel, launched "No One...

Read Time:1 Minute, 36 Second

Coach Introduces Second Creative Collaboration with Selena Gomez

The Coach campaign was created with longtime collaborators, photographer Steven Meisel, art director Fabien Baron, makeup artist Pat McGrath and hair stylist Guido Palau Coach...

Read Time:1 Minute, 36 Second

Industry Marketing

Wunderman Acquires Leading Commerce Experience Agency, Gorilla Group

Anisha Kapoor