News Archives | World Branding Forum

Read Time:1 Minute, 22 Second

Wiivv has joined forces with Dr. Scholl’s to deliver custom 3D-printed insoles to customers within the United States via a smartphone app. Footwear technology provider,...

Read Time:1 Minute, 22 Second

Branding Featured News Videos

Pepsi Premieres ‘For the Love of It’ Worldwide

Olivia Pearce

January 8, 2019January 8, 2019

Pepsi is releasing its new marketing platform and tagline in over 100 countries and collaborating with music’s Simon Fuller and Now United. Pepsi has debuted...

Read Time:1 Minute, 0 Second

Campaigns Featured News Videos

Enterprise Scores Alliance with Martin Brodeur

Deborah Joy Peter

January 8, 2019January 8, 2019

Enterprise has partnered with Canadian hockey icon, Martin Brodeur, for its latest campaign featuring television spots and digital shorts. Transportation solutions provider, Enterprise, has appointed...

Read Time:47 Second

Featured Industry News

Choice Hotels Hands McKinney Creative Remit

Anisha Kapoor

January 8, 2019January 8, 2019

Following a nationwide agency search, Choice Hotels has awarded the creative business for its full portfolio of hospitality brands to McKinney. Choice Hotels International has...

Read Time:1 Minute, 1 Second

Advertising Featured News

McCann Health Names Eastwood Global CCO

Joshua Hughes

January 8, 2019January 8, 2019

McCann Health has filled the position of Global Chief Creative Officer with the appointment of longtime creative leader, Matt Eastwood. McCann Health has named Matt Eastwood its...

Read Time:57 Second

Branding Featured News

Coach Dresses Women in the Colours of Spring

Olivia Pearce

January 7, 2019January 8, 2019

Coach has launched a global advertising campaign to introduce its spring collection of ready-to-wear, footwear, and bags for women. Coach has announced the debut of...

Read Time:59 Second

Moen Showers Add Voice Assistant Integration

Thomas Ng

January 7, 2019January 8, 2019

The digital shower by Moen now provides enhanced Amazon Alexa capabilities with Apple Homekit and Google Assistant compatibility. North American faucet brand, Moen, has expanded...

Read Time:1 Minute, 9 Second

Advertising Featured News Videos

Subway Canada Unveils Mighty Melts Collection

Joshua Hughes

January 7, 2019January 8, 2019

Subway Canada has released a limited-edition sandwich collection with its $4 Mighty Melts promotion that features three choice meat flavours. Subway Canada has introduced a...

Read Time:1 Minute, 1 Second

Campaigns Featured News Videos

Slendertone Sets New Tone with Global Push

Deborah Joy Peter

January 7, 2019January 7, 2019

Slendertone has rolled out a push for television and digital in markets including the United Kingdom, France, and North America. Maker of muscle toning products,...

Read Time:1 Minute, 37 Second

Advertising Featured News Videos

Lexus Reveals Inaugural UX Compact Crossover

Joshua Hughes

January 4, 2019January 4, 2019

Lexus has rolled out a marketing campaign, The New Frontier, in the United States. The push launches the city-centric UX luxury crossover. Lexus has created...

Read Time:1 Minute, 23 Second

Branding Featured News Videos

Superior Preference Picks Three for #OwningIt

Olivia Pearce

January 4, 2019January 4, 2019

Superior Preference Hair Colour has launched a creative push starring television's Courteney Cox, Julianne Moore, and Amber Heard. Superior Preference Hair Colour, under L'Oréal Paris USA, which...

Read Time:1 Minute, 11 Second

Campaigns Featured News Videos

Kiddie Academy Propels Ethos with Learn On

Deborah Joy Peter

January 4, 2019January 4, 2019

Kiddie Academy has developed a national marketing campaign which entails ad spots for television, radio, print, digital, and social media. Educational child care programmes provider,...