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The firm was awarded the business as the result of a successful five-year partnership with Bridgestone Americas Tire Operations
Optimedia has been appointed agency of record by Covington-based golf ball and equipment provider in Georgia, Bridgestone Golf, to handle its media strategy, planning, and buying with immediate effect. The firm was awarded the business as the result of a successful five-year partnership with Bridgestone Americas Tire Operations.
“We are thrilled to have expanded our relationship with BATO by bringing on Bridgestone Golf. Our teams have grown together over the past five years and we look forward to continued success through our work together,” said David Ehlers, CEO of Optimedia – USA.
During the said period, the network represented Bridgestone and Firestone brands, extending support through the BSRO Retail division of the business, representing Firestone Complete Auto Care Centres, Tires Plus, and Hibdon Tires. The account will be managed out of Dallas, while broadcast and digital buying out of New York.
“We’re excited and energised to grow the relationship with Optimedia. Their planning expertise and buying clout in the market have been an asset to BATO’s success over the past few years,” said Corey Consuegra, Senior Director of Marketing at Bridgestone Golf.
“We look forward to their guidance and fresh perspective as we increase our connection and alignment with BATO and grow our market share in the golf industry.”
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