Omnitracs Redefines Brand with New Corporate Identity

More than a logo and tagline redesign, the revamp also includes the unification of its business units under a single name and creative suite

Global fleet management technologies provider, Omnitracs, has launched its new branding, to unify its specialised business units under a single naming, messaging, and creative architecture. The renewed platform includes a redesign of its corporate logo, tagline and refined core messaging and engaging design treatments. The said elements will be applied to the full spectrum of Omnitracs communications vehicles in the coming months.

“The new branding is representative of the collective strength of our uniquely varied expertise, our continuous innovation and drive to revolutionise the transportation industry, and our ability to deliver best-in-class solutions to our customers for today and tomorrow,” said John Graham, CEO of Omnitracs.

A cornerstone of Omnitracs’ new brand is its signature, comprising the logo and tagline. The symbol that accompanies the brand’s logotype illustrates motion, innovation and convergence. The tagline—‘Innovation. Driven.’—speaks to the core attributes of the company and reflects both its inventive nature and focus on delivering the most reliable and valuable solutions available.

What operated before as the independent business units of Roadnet, XRS, Sylectus, and Analytics are now fully integrated flagship products within Omnitracs’ broad range of solutions which include compliance, safety and security, productivity, telematics and tracking, transportation management system (TMS), planning and delivery, data and analytics, and professional services.

“Omnitracs has long been recognized as the pioneer in fleet management solutions and as a product and technology innovator. Our new unified branding reflects the alignment of our business units into a single, end-to-end solution portfolio offering our customers greater insight into their business and higher profits from their fleets,” stated Jim Gardner, Vice President of Marketing of Omnitracs.