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The newly appointed TBWA\WorldHealth under Omnicom leads report to CEO, Sharon Callahan, and Robin Shapiro, Group President, North America.
Omnicom Health Group has unveiled the leadership for TBWA\WorldHealth, the agency put together by the combination of two healthcare specialist firms—Corbett and LLNS. The team is comprised of senior executive talent from both the aforementioned outfits.
The newly appointed leads will report to Chief Executive Officer, Sharon Callahan, and Robin Shapiro, Group President, North America. The team has already recorded an inaugural award win for its outstanding work in launching Harvoni—Gilead’s ground-breaking treatment for Hepatitis C.
Included on said list are Meaghan Onofrey and Kristen Gengaro, both of whom come on board as Managing Partner. The former was previously an SVP with Omnicom Group and specialises healthcare marketing, while the latter is an experienced global leader, moving clients and teams toward marketplace successes.
Meanwhile, Paul Pfleiderer has been named Chief Strategy Officer. Passionate about brand strategy, he will lead efforts to bring disruption to healthcare, and create a best-in-class strategy team. He launched Corbett’s Medical Strategy Group and formerly worked as a scientist at Columbia University and Albany Medical College.
Once ECD with Corbett, Jamie Pfaff who has been appointed Chief Creative Officer, has paved a career using strategic skills and creative judgement to build brands for many of the largest healthcare companies, helping clients earn record-breaking sales and top industry accolades.
Dan Chichester enters the squad as Chief Digital Officer. His knowledge of interactive, emerging next-gen communications, including influencer networks, 3D printing, augmented reality and other progressive technologies, has allowed him to creatively engage with both consumers and healthcare professionals.
“This new team brings together a proven group of business leaders dedicated to driving creative excellence, client satisfaction, and business growth. Under Sharon and Robin’s leadership, the team has already hit the ground running and is delivering results,” said Ed Wise (pictured), CEO of Omnicom Health Group.
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