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VIDEO: Ogilvy & Mather Buenos Aires’ ‘Beer Tooth Implant’ Crowned with Titanium
On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy & Mather was crowned Network of the Year for the fourth year in a row with 123 Lions.
Highlights of Cannes Lions 2015 for Ogilvy & Mather included a Titanium for Ogilvy & Mather Buenos Aires’ ‘Beer Tooth Implant’ for Cerveza Salta beer. Ogilvy Brasil, Sao Paulo came third place for Agency of the Year. The network won 26 Golds, 36 Silver Lions and 60 Bronze Lions in total.
“Four in a row! We are overwhelmed with gratitude. This remarkable achievement is a testament to the bravery of our clients and the creativity of our teams around the world. Thank you to our clients, our people, the Judges and Cannes Lions,” said Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather.
At the closing award ceremony, Ogilvy & Mather took home a prestigious Titanium Lion for Ogilvy & Mather Buenos Aires’ ‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who had lost their teeth with an ingenious tooth implant that could open a bottle of beer.
The global creative network took home two Golds in Branded Content & Entertainment – one for Ogilvy & Mather Paris’ emotive and impactful ‘The Marathon Walker’, which also won Lions in Media, Outdoor and PR earlier in the week, and one for Ogilvy & Mather Frankfurt’s ‘Rabbit Race’ for Media Markt, which won Lions in Direct, Promo & Activation and Media.
‘Beer Tooth Implant’ for Cerveza Salta beer
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