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New York & Company has debuted its first collection with Gabrielle Union. The limited-edition capsule is available online and in stores.
New York & Company has unveiled the Gabrielle Union Collection. The partnership saw the artiste design styles to reflect her signature eclecticism, bringing a fresh perspective to the label. The new approach to delivery and aesthetic will lead to capsule collection launches throughout the year.
The exclusive collaboration will produce coats, bodysuits, pants, and dresses for every occasion. Meanwhile, further expanding its investment and focus on trending-now designs, the women’s fashion retailer will introduce updates to its current selection to offer looks with heightened relevance.
As part of the tie-up, the actress will tap into her extensive social media network to engage with fans and share a few of her personal style tips and useful fashion advice. Her first roll-out consists of 21 skus, which are available from the sizes zero to 20. Additional releases are scheduled for the fall.
Shot by Norman Jean Roy, the campaign around the launch will entail print, digital, social media, and direct mail elements. The push will have a presence at Union’s upcoming book tour. The pieces from the fresh collection can be purchased via the brand’s website as well as its retail locations.
“When we first partnered with Gabrielle, she was clear about creating fashion-forward pieces for her fans at an affordable price point. She’s brought her creative eye and incredible work ethic with her, and we are excited about the partnership,” said Greg Scott, CEO for New York & Company.
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