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The 91st edition of this renowned book continues the Neiman Marcus unmatched tradition of offering a selection of spectacular and unique holiday gifts sure to make even the wildest of dreams come true
The arrival of the Christmas Book marks the official start of the holiday shopping season. This year’s edition carries on the Neiman Marcus tradition of presenting a refined selection of items across a broad range of categories for everyone on your holiday shopping list. With a new collection of Fantasy Gifts certain to satisfy even the most indulgent appetites, the Christmas Book features exceptional and distinctive gifts and experiences, including an aerial photo session with Gray Malin, a pampering experience in Paris with Sisley, and a bespoke handbag collection and Parisian experience with Olympia Le-Tan. This year’s “Yours & Mine” Fantasy Gift is a pair of Rolls-Royce Motor Cars Limited-Edition Dawns in two colour options.
“From hundreds of submissions we received, we are thrilled to now present the final ten Fantasy Gifts for 2017. These gifts will exceed expectations through exceptional experiences and one-of-a-kind objects that only Neiman Marcus can curate!” said Jim Gold, President and Chief Merchandising Officer, Neiman Marcus Group.
First published in 1926 as a 16-page booklet, the Neiman Marcus Christmas Book was initially intended as a Christmas card to the store’s best customers. Through the years, the book has maintained its personal touch while evolving into a legendary source for alluring and mystical gifts.
NEIMAN MARCUS 110th ANNIVERSARY
To mark the 110th anniversary of Neiman Marcus, a user-generated content campaign was launched via social media as a way to showcase customers’ memories on the cover of the iconic Christmas Book. Over 17,000 submissions were received from customers across the globe; 1,500 images are featured on the cover. The retailer is also incorporating a digital component that allows customers to submit, search, and share their images as part of an online mosaic.
“We can think of no better way to celebrate the holidays and our 110th anniversary than putting our customer’s front and centre,” said Yujin Heo, Vice President, Creative, Neiman Marcus.
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