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Müller yoghurt have opened a pop up store which will offer a total of 28,000 combinations.
The popular yoghurt snack, known for its different flavoured yoghurts with a variety of crunchy toppings, has gone one step further in this latest PR campaign.
Guests to the shop will be able to choose between 3 different Müller yoghurt bases and 21 toppings ranging from milk chocolate digestive biscuit balls, pumpkin seeds, almonds and brownie pieces.
Customers will also be able to buy a limited edition Müller spoon, designed with a corner and flat edge, shaped perfectly to enjoy every last bit of the yoghurt. The spoon will be engravable too.
Chief marketing officer at Müller, Michael Inpong said, “Opening our first ever pop up shop is a hugely exciting milestone for our brand. We want to inspire people to live happy and healthy lifestyles, and our Müller Corner Shop gives us the platform to take this to the next level.
“With up to 28,000 possible yogurt combinations, we can’t wait to see what people come up with. We’re encouraging people to share their creations using #mullerlicious which we’ll be monitoring closely as we look for our next potential limited edition.”
The pop up shop is located in Westfield Stratford London, and will be open until 27 July.
