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The role will see the Montblanc Man appearing in forthcoming campaigns, acting as official representative for brand events.
Montblanc has unveiled its international ambassadorship programme with the debut of award-winning screen and stage actor, Hugh Jackman, as its North American brand ambassador. The appointment coincides with the marque’s hundred-and-tenth anniversary celebrations.
The milestone marks the beginning of his tenure with the group for the said market. The role will see the ‘Montblanc Man’ appearing in forthcoming campaigns and acting as official representative for events. The star has served as global ambassador for the company’s international markets since 2014.
Chosen for his pioneering spirit and dedication to the arts, the Hollywood philanthropist is recognised for his accomplishments both on and off the screen. Signing on two years ago, he has supported numerous launches and key collections as well as hosted internationally.
The epitome of European craftsmanship, the brand will continue to build on the classic heritage and refined creation for which it is known – iconic writing instruments, jewellery, leather goods, and Swiss timepieces which have stood the test of time.
“Hugh’s unwavering commitment to his craft, undeniable passion for the arts and magnetic personality exemplify the ideals of the Maison. We are incredibly thrilled to call him part of the family,” said Jérôme Lambert, CEO of Montblanc.
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