Building on the Weber Shandwick earned engagement expertise, Mediaco offers tailored solutions for specific business challenges.
Weber Shandwick has moved to further develop Mediaco, a targeted content-based offering. The platform will incorporate new services and an expanded network of external partners and innovators from across the industry. The decision helps clients better utilise brand publishing.
Users will be able to address complexities which come with the rise of social networks as media gateways, native advertising, ad blocking, and programmatic storytelling. Building on the firm’s expertise in earned engagement, Mediaco will allow clients to deploy uniquely tailored solutions for specific business challenges.
The service will be guided by a new Innovation Council comprised of accomplished innovators in media and technology. It will work with the team to shape best practices, analyse new services, and create partnerships that span editorial analytics, influencer engagement, media distribution, as well as virtual and augmented reality.
“The convergence of publishing, social networks, and influencer power continues to reshape the rules of engagement. Mediaco is a catalyst to help clients navigate this shift and show tangible impact from new marketing practices with branded content at the core,” said Chris Perry, Chief Digital Officer at Weber Shandwick.