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Mercedes-Benz and Dubai’s leading property developer, Binghatti Properties, have revealed their groundbreaking real estate partnership, Mercedes-Benz Places | Binghatti.
The launching event was held on 25th January at the Meydan Hotel in Dubai. It saw the Mercedes-Benz Places | Binghatti marks as “a new state-of-the-art venture to merge the worlds of automotive and architecture”.
The project, which was first teased last year, promised to deliver a holistic, connected, and desirable luxury living experience.
Luxury Living and Innovative Mobility
The Mercedes-Benz Places | Binghatti will redefine intelligent and luxury living by offering individualised homes that are unambiguously “Mercedes-Benz”.
The luxury residential tower is located in the heart of Downtown Dubai, with an unobstructed view of Burj Khalifa.
The property will constitute a comprehensive ecosystem designed to cater to the preferences of both residents and visitors, offering a variety of customer-centric living solutions.
Consequently, the housing units will feature versatile facilities such as restaurants, sports and wellness areas, lounges, non-automotive retail spaces, exhibition venues, and parking.
It also collaborates with regional Mercedes-Benz branches, developers, and external providers and aims to offer a diverse range of cutting-edge mobility solutions.
These encompass electric vehicle charging, smart mobility apps, ride-hailing services, bike and scooter sharing, chauffeur services, and automated valet parking.
As mentioned by Muhammad BinGhatti, CEO of Binghatti Properties, Mercedes-Benz Places | Binghatti will “capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”
Apart from that, this branded real estate is characterised by its distinguishing elliptical exterior, reminiscent of the flowing lines on a host of ultra-modern Mercedes-Benz cars. This distinct appeal is inspired by Mercedes-Benz’s design philosophy – Sensual Purity, thus translating automotive to architecture.
Other elements including the futuristic VISION EQXX, the high-performance Vision One-Eleven, and the Concept CLA Class unveiled at IAA Mobility 2023.
Refined Touches in Every Design
Mercedes-Benz’s signature DNA has been to create balanced proportions through clear graphics rather than through the addition of disparate design features.
Hence, the design of Mercedes-Benz Places | Binghatti will provide an exclusive living experience for residents by using strategically placed elements that are visually appealing as well as functional.
The property structure encompasses a set of 150 residences, featuring a thoughtfully curated range of two to four-bedroom units and five penthouses.
Every residence has been meticulously designed to enhance the coveted brand experience.
The tower features three key components: a core with horizontally structured balconies, a dynamic lamella structure framing the entire volume, and a closed southern façade distinguished by its visually striking cladding.
This design is both functional and identity-defining, offering shading, energy efficiency, and seamless integration of interior and exterior spaces.
Finally, the structure incorporates top-tier elements, evoking a minimalist yet inviting ambience that is both contemporary and timeless.
Holistic Brand Experiences
Mercedes-Benz’s entry into branded real estate reflects its commitment to holistic brand experiences. Moreover, this venture also has an expansive vision of tomorrow’s mobility beyond conventional automotive realms.
This initiative starting with Mercedes-Benz Places | Binghatti doesn’t just connect people and places; it aims to create an entirely new ecosystem.
These branded residences assure investors of both security and confidence in the apartments and services provided.
Find out more about Mercedes-Benz Places | Binghatti on its official website.
