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Charged with delivering and optimising programmatic campaigns, he will also build awareness and understanding around automation
Maxus has appointed Robert Marshall as its Head of Programmatic. He will be responsible for helming the agency’s approach in the area, where he will develop best-in-class strategies and solutions within the business. In the role, he reports to Managing Partner, Kirsten Miller.
He joins from Rocket Fuel, where he led the UK platform and managed client services for the programmatic marketing platform provider. With five years of experience in the field, he has delivered media buying campaigns and implemented data-driven marketing strategies for some of the market’s largest advertisers.
As well as delivering and optimising programmatic campaigns, he will be tasked with building awareness and understanding among Maxus employees of the power of automation within marketing.
“Robert brings superb knowledge, valuable experience, and a deep passion for technology to his role at Maxus. By nature, he is hugely curious; a quality that we believe will inspire others and also help to break new boundaries for Maxus when it comes to growing our capabilities within the programmatic sector,” said Miller.
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