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The Serta iComfort TempTouch and The Beautryrest Black Hybrid Technology Mattresses Launched
Mattress Firm, the US’s largest speciality bedding retailer, launched a new campaign designed to drive awareness around technology in an unexpected place, the mattress. Titled “Technology to Power Off, ” it showcases Mattress Firm’s most innovative mattresses from Serta Simmons Bedding (SSB).
Tech icon Steve Wozniak joined Ken Murphy, CEO of Mattress Firm on stage at the company’s annual leadership conference in Houston during a live streamed keynote discussion about tech innovations and sleep. Mattress Firm is rolling out breakthrough mattress technology from SSB, the largest bedding manufacturer in the United States. The event showcased the Serta iComfort TempTouch and the Beautryrest Black Hybrid.
“As a society, we line up for technology that keeps you constantly connected, yet we long for the ability to power off. Our partners at SSB continue to produce innovative products at an incredible value that are designed to do just that,” said Sicily Dickenson, CMO of Mattress Firm. “By using tropes from successful product launches, Droga5 brought the advancement in mattress technology to the forefront.”
The keynote kicked off a fully integrated campaign that showcases the mattresses with the same fanfare and techniques that are associated with new technology launches. The campaign will feature national and local TV, radio and digital distribution. Droga5 is the creative agency behind the campaign.
“Mattress Firm is in constant pursuit of solutions to help Americans sleep better and offer our customers a curated selection of the best sleep products,” said Murphy. “The collaborative partnership between SSB and Mattress Firm brings together renowned industry expertise and creates unparalleled choice and innovative products to help our guests get the best night’s sleep.”
“Fostering a spirit of collaboration, this partnership brings together the sleep industry’s best in product design and innovation coupled with Mattress Firm’s national footprint to bring better sleep to people across the country,” said Michael Traub, CEO of Serta Simmons Bedding. “Through our shared commitment to our customers, these products ultimately deliver compelling value based on their individual needs and sleeping preferences.”
Continuing its mission to curate the best and latest in sleep technology, Mattress Firm also announced that it will soon begin a pilot partnership with the Purple Bed. Purple’s patented Hyper Elastic Polymer is engineered for comfort and responds to pressure without making sleepers compromise between soft or firm.
“Purple has experienced tremendous success reaching customers online, however, there is an even greater opportunity when you intersect online with offline tactile store experience. Mattress Firm is the largest brick-and-mortar specialty mattress retailer in the country and they are phenomenal at what they do,” said Sam Bernards, CEO of Purple. “A partnership between Purple and Mattress Firm allows each company to do what they do best while reaching new and wider markets. We believe this will allow us to bring comfort to millions of people across the United States.”
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