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Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May

Macy’s has partnered with Nickelodeon and NBA All-Star, Carmelo Anthony, to introduce TMNT x Melo—a high-octane line of boys’ apparel and accessories inspired by the Teenage Mutant Ninja Turtles. The limited-time capsule collection features graphic t-shirts, hoodies, shorts, pyjama sets, and socks.

“With the collection, we have tapped into the dynamism that has made the Teenage Mutant Ninja Turtles and Carmelo Anthony an idol. Our tie-up with Nickelodeon has resulted in an incredibly fun lifestyle collection which kids are sure to love,” said Durand Guion, VP and Fashion Director of Men’s and Kids at Macy’s.

The range also includes basketballs and an over-the-door basketball hoop, allowing kids to flaunt their inner athlete. Designed to delight young minds, the collaboration with the basketball luminary, himself a fan of the ‘heroes in a hard shell’ franchise, is meant to elevate the marque’s latest line for children.

“We are thrilled to partner with Macy’s to bring TMNT x Melo to fans this May. This collection reflects the unstoppable energy of basketball icon, Carmelo Anthony, and our mega-watt franchise, Teenage Mutant Ninja Turtles,” said Pam Kaufman, CMO and President, Consumer Products at Nickelodeon.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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