0 0

Advancements in New Jersey, Kentucky, Texas and Arkansas Help L’Oréal Achieve 100 % Renewable Electricity

L’Oréal USA announced major milestones in its sustainability efforts, achieving 100% renewable electricity for its U.S. manufacturing, reducing its carbon emissions by 84%, water usage by 52%, waste per finished product by 43%, and making considerable improvements in package design.

Key projects across the country included massive solar projects in Arkansas and Kentucky, wind turbines in Texas, and an eco design tool used across the company to assess the environmental impact of each product’s life cycle. These efforts helped the company achieve a 67% reduction in carbon emissions worldwide from a 2005 baseline, a global goal exceeded four years ahead of schedule through its sustainability program, Sharing Beauty With All. This reduction was achieved while the company simultaneously increased its production by 29%.

In L’Oréal’s 2016 Progress Report just released, Chairman and CEO Jean-Paul Agon speaks to the importance of these milestones and the impacts of climate change.

“We have achieved and even exceeded our target of a 60% reduction in CO2 emissions, four years ahead of schedule. This is the result of an immense amount of work by all the teams concerned. It also sends out a strong signal: we are continuing to dissociate our growth from our environmental impact,” he said. “While climate change is a major challenge, and we are already seeing its effects on the most vulnerable populations, our commitment is stronger than ever.”

“As the worldwide leader in beauty, we have a responsibility to lead, and our efforts in 2016 demonstrate an unprecedented level of commitment,” said Alexandra Palt, Chief Sustainability Officer for L’Oréal. “The progress made by our Sharing Beauty With All sustainability program reflects the innovative spirit that is hard at work at L’Oréal, especially in the United States. We remain committed to being a sustainability leader here and around the world, and look forward to exceeding our goals in the future.”

In addition to substantial carbon improvements, 2016 was a pivotal year for the worldwide program, marked by a 48% reduction in water consumption and a 35% reduction in waste per finished product from a 2005 baseline. L’Oréal has made strong progress in areas of carbon reduction initiatives, water & waste reduction and sustainable product innovations in its ongoing commitment to implement sustainable business practices across its value chain.

L’Oréal is a Global winner of the 2016-2017 World Branding Awards in the Health & Beauty – Cosmetics category and Global winner of 2014-2015 World Branding Awards in Beauty – Personal Care category.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »