0
0
Ongoing Partnership with Warner Bros Consumer Products Yields New Building Sets and Collectibles Inspired by Harry Potter and Fantastic Beasts Film Series
LEGO Systems, a play material manufacturer, in partnership with Warner Bros Consumer Products, announced today that a collection of sets inspired by the Wizarding World will launch in the second half of 2018, bringing the film worlds of Harry Potter and Fantastic Beasts to life in LEGO form. This is a collection of building sets and collectibles inspired by the global blockbuster film franchises, slated to engage fans of all ages.
The Wizarding World-inspired building sets call on families’ creativity and imagination to recreate the action-packed storylines from the films and feature a cast of fan-favourite wizards, muggles and magical creatures in LEGO form—from Harry Potter, Ron Weasley and Hermione Granger to Newt Scamander and more.
Fans of all ages will also be able to collect their favourite Wizarding World characters in the brand’s new BrickHeadz building sets.
During the annual Toy Fair in New York, the LEGO Group will unveil a special sneak peek of its Harry Potter Hogwarts Great Hall building set, which will launch 1 August. Additional building sets and figures will launch in the second half of the year, with more details to come soon.
“When it first launched in 2001, LEGO Harry Potter was a global sellout due to its broad appeal and ability to spark imaginative play, so we’re thrilled to go deeper into the Wizarding World to bring even more magic and excitement to play.
“The Harry Potter and Fantastic Beasts stories are perfectly suited to construction play, and our designers cannot wait for fans to see how the films are reimagined in our new collection of building sets and collectibles,” said Jill Wilfert, Vice President, Licensing and Entertainment for the LEGO Group.
“Together with our long-standing partners at the LEGO Group, we’re excited to bring Harry Potter back into LEGO form and expand the world with the addition of Fantastic Beasts sets.
“These new sets allow us to strengthen the emotional connection our fans have with the Wizarding World as they bring to life their favourite characters and memories from the films,” said Maryellen Zarakas, Senior Vice President of Franchise Management and Marketing for WBCP.
LEGO was a four-time winner of the World Branding Awards, in the Toys category.
Average Rating