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LEGO DUPLO Stories Released on Amazon Alexa as Play Starter Inspiration for Youngest Audience and Their Parents
Launched in the US and UK, LEGO DUPLO Stories will be one of the first Alexa skills to combine physical play with Amazon’s Alexa voice service.
The skill is developed as an interactive storytelling experience to ignite fun explorative play for the youngest children, aged 2 to 5, and their parents.
Using any Alexa device, such as Amazon Echo or Echo Dot, children will be able to respond and actively engage with the Stories, all designed to encourage active participation and help nurture children’s inquisitive instinct of learning through play.
The Stories covers 10 themes based on new as well as existing products. Together with their parents, toddlers can choose between five vehicle or five animal stories, and define the route of the story, whilst guided by Alexa.
The different stories will help advance children’s constructive, exploratory and roleplay skills with tasks ranging from numeric exercises to colour recognition, articulation practice and creative building challenges.
“Voice services and the Smart Speakers they live on are changing the way we listen to our favourite audio content, shop for products and now how we play together. The new LEGO DUPLO Stories skill is one of the first Alexa skills to bring together physical play with interactive audio content, allowing preschool kids and the adults in their lives to build stories and creations together.
“Voice is such a powerful tool for play as it is one of the most human ways of interacting. Long before we can type, read or control a device, we listen and speak,” said James Poulter, Head of Emerging Platforms & Partnerships, the LEGO Group.
Play is one of the best ways to create and connect with toddlers, and the brand offers countless opportunities for this with key focus always being on active play using LEGO DUPLO bricks.
To provide the most relevant and exciting play inspiration to our fans, the brand constantly looks at how technology can help extend and add new dimensions to LEGO physical building experience.
As the brand looks to advance its digital integration with more fun features in the pipeline, LEGO DUPLO Stories is a strong example of how it believes technology can help jumpstart children’s physical creative play that encourages active participation, including parent interaction, which is important for children’s further development particularly in the early years.
“Children do not differentiate between physical and digital play. To them it is just play. Bringing audio into the equation, as with LEGO DUPLO Stories, is just another way for children to augment and extend their play experience.
“For adults, however, we see this as a strong opportunity to provide fresh play starter inspiration, which we know they look for. Collaborating with Amazon for an Alexa skill is hence a direct response to the input we get from parents, and we truly look forward to receiving their feedback on this new Alexa skill,” added Poulter.
LEGO was a four-time winner of the World Branding Awards in the Toys category.
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