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Completing a multi-million-dollar renovation, Le Méridien Etoile adds to its storied history with the revelation of the new look flagship in Paris.

Le Méridien, under Starwood, marked a milestone today, as its inaugural hotel and flagship in Paris, the birthplace of the brand, revealed the completion of its multi-million dollar renovation. The Etoile property boasts reimagined guestrooms, suites, and the transformation of key public spaces.

Located in the 17th arrondissement, anchored by Arc de Triomphe and the Champs Elysées, the hotel is the largest in central Paris. The redesign of its rooms was led by French interior architect, Jean-Philippe Nuel. London-based firm, Michaelis Boyd, was behind the restyling of its public areas.

The makeover draws inspiration from the marque’s mid-century modern design aesthetic. The interiors of all 1,025 guestrooms and suites have been lifted with residential texture of the destination. The muted colour palette of grey, light blue, and charcoal is underscored by eye-catching accents.

Travel is woven into new design’s fabric, with illustrated maps of Parisian arrondissements adorning headboards and deconstructed images of the city leading the décor. Art is another highlight at Le Méridien Etoile. Art curator, Marion Vignal, selected four artists to express unique perspectives.

“We are delighted to have the crown jewel of our brand shining brightly once more in the City of Light, as we return to our roots with distinctive design and our bold Destination Unlocked positioning,” said Brian Povinelli, Global Brand Leader at Le Méridien Hotels & Resorts.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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