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In the spot, Stephen Curry is seen telling two boys wearing the latest Under Armour gear from Kids Foot Locker they look just like the pros
Kids Foot Locker has launched a holiday campaign featuring NBA star, Stephen Curry. The 30-second commercial titled, Game Film, opens with two kids touring a practice facility when they discover the athlete studying game film in a luxurious reclining chair.
In the spot, he is seen telling the youngsters clad in the latest Under Armour gear from Kids Foot Locker that they look just like the pros. The boys are quick to notice the perks of being a pro as they witness the basketballer watching TV and drinking chocolate shakes.
Curry tells them that he’s really hard at work, watching game film which is similar to homework, and drinking a protein shake. He is interrupted by another trainer who stops by to let him know that his hot tub is ready, or as the sportsman put it—physical therapy. Created by BBDO, the spot debuted online and via broadcast today.
“Working with Stephen Curry is always wonderful and Game Film is a fun way to look at some of the preparation that goes into game-day by a pro basketball star. We’re excited to offer our young customers the freshest footwear, apparel, and gear,” said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker.
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