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Collaboration To Drive Global Awareness Through Brand, Marketing And Promotional Support
Formula Four Beverages Inc, makers of OXiGEN has entered into a strategic relationship with kathy ireland Worldwide (kiWW). Kathy will serve as OXiGEN’s Chief Branding Advisor, brand ambassador and business consultant while OXiGEN will work directly with Level Brand‘s I’M1 and EE1 brands to enhance its marketing and promotional presence. Kathy will also serve as Brand Advisor for Level Brands.
“Kathy has established herself as one of the foremost authorities on lifestyle branding and marketing worldwide,” says Blair Bentham, Founder and CEO of Formula Four Beverages Inc. “What’s more, she’s also recognised as one of the Top 10 Women’s Health Advocates in America, a designation that is wholly aligned with OXiGEN’s values. We’re incredibly fortunate to form this strategic alignment with Kathy and her team and look forward to learning and growing through her guidance and entrepreneurial expertise.”
The partnership between OXiGEN and kathy ireland Worldwide establishes Ireland as a public voice for OXiGEN, while also opening up a vast array of resources for Formula Four Beverages Inc. related to marketing, production, and sales and distribution networks.
“OXiGEN products are destined for global success,” said Ireland. “This is a dynamic lifestyle brand that our company is extremely proud to be apart of. Our team is fortunate and excited to have the opportunity to bring this innovative product to new and disruptive levels in the beverage category and beyond. The moment you experience OXiGEN products, your feeling about water, energy drinks and many other beverages will change. The difference is obvious. In the beverage space, there’s OXiGEN and everything else. These life enhancing products are supported by an extraordinary and dedicated team.”
OXiGEN water and shot both contain a proprietary highly stable O4 oxygen molecule rather than the compressed gas form of oxygen, O2. A 6 months, double blind, placebo controlled study completed at Indiana State University shows that OXiGEN reduces the effects of fatigue and improves post exercise recovery in general. The study passed peer review and is published in the Journal of the International Society of Sports Nutrition.
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