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Jeep new 30-second television and online spot features the custom Jeep song “Young,” performed by Old Dominion specifically for the brand as part of NBC’s hit series “Songland”
The Jeep brand is giving its fans and followers motivation to join one of the most legendary and exciting nameplates in automotive history. As part of its spring celebration, the brand is launching the Wrangler ‘Friends & Family’ initiative, giving consumers access to special pricing for the first time ever on select models of the Wrangler, and with ownership, the opportunity to join the global Jeep family.
The campaign includes a 30-second TV and online spot, featuring the song “Young,” a custom track performed by Old Dominion (and written by Katelyn Tarver) that speaks as a love letter to the brand’s attributes of freedom, adventure and Americana. The song was created specifically for the brand through an innovative partnership with NBC’s hit series “Songland” last summer.
“The Jeep brand is the longest-lasting 4×4 SUV brand with more than 11 million vehicles on the road today, including nearly three million Wrangler SUVs,” said Jim Morrison, Head of the brand – FCA North America.
“Jeep Wrangler has countless loyal fans and, as part of our spring celebration, we’re taking this opportunity to invite even more consumers into our Jeep family.”
To celebrate past and present members of the #JeepFamily, which is more than 13 million strong across the brand’s social channels, the brand will launch a new social media campaign this week, giving owners, fans and followers the opportunity to share their photos and stories of off-road adventures in Jeep vehicles, why they love the brand, why they love their vehicle and what it means to be a part of the #JeepFamily. As a true cult brand, with a history of more than 80 years filled with memorable experiences past and present, these stories are ones that only the brand and its owners can tell.
Additionally, one lucky enthusiast will have the chance to attend the “ultimate Jeep family reunion” next month, the Easter Jeep Safari in Moab, Utah. Consumers can enter beginning this week for a chance to win. In addition to an all-expenses-paid trip to Moab, the enthusiast will be invited to drive his or her own Jeep vehicle, or have a Wrangler provided to them to drive the trails, for an adventure they will never forget. More information, including where to enter, will be available this week across the brand’s social media channels.
To help celebrate all of the new members of the Wrangler family, the brand is launching phase II of its Badge of Honour programme, a mobile app and online community that celebrates and rewards those who live the off-road lifestyle. The app can be downloaded in the Apple App Store or Google Play to discover trails based on locations and difficulty. This exclusive programme, open only to Jeep customers, delivers an official “Badge of Honour” to the vehicle owner’s home upon completion of the trail. This industry-exclusive programme further cements the brand’s commitment to the off-road community it helped create.
The Wrangler recently earned, for the ninth consecutive year, two Kelly Blue Book Best Resale Value Awards for one of the highest residual values in the industry.
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