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The award-winning creative lead has been charged with heading the firm’s Creative Council and brand marketing
Marking a key addition to its leadership team, global brand experience agency, Jack Morton Worldwide, has named Geometry Global’s Bruce Henderson to the role of Chief Creative Officer, with the appointment set to take effect in January 2016. He will be based at the agency’s New York office.
Henderson will exit Geometry Global where he is currently Chief Creative Officer for North America. Most recently, he guided the merger of the G2, OgilvyAction, and JWTAction creative departments to create Geometry. Prior to Geometry, Henderson was Group Creative Director at Ogilvy in New York, where he serviced global and US accounts such as IBM, Siemens, Six Flags, TD Ameritrade, and DuPont.
“As an ideas-led brand experience agency, our creative leadership is a vital component of our success. Bruce is an extremely talented story-teller, team builder, mentor, and inspirational leader whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients,” said Josh McCall, Chairman and CEO, Jack Morton Worldwide.
In fact, His work has garnered numerous accolades including Clio, Effie, Addy, and Webby Awards. In addition to charting the agency’s creative vision, Henderson will chair Jack Morton’s global Creative Council comprised of executive creative directors and senior strategists from across the world as well as oversee the agency’s brand marketing.
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