Meghan, Duchess of Sussex, has introduced “As ever”, a lifestyle brand dedicated to beautifully crafted essentials. Developed in partnership with Netflix, the brand brings Meghan’s signature design aesthetic to life. The collection infuses joy, love, and a touch of whimsy. Thoughtfully curated, As ever, it celebrates intentional living, transforming everyday moments into lasting memories.
“As Ever” Debut: Jam, Flower Sprinkles, and More from Meghan Markle
The debut-ever collection showcases eight intentionally designed products, personally developed by Meghan over the past year, drawing on her years of home cooking and entertaining. Each piece is created with love and care, and the brand will continue to evolve, introducing new offerings seasonally.
The first products to be made available will include:

- Raspberry Spread in Keepsake Packaging
- Herbal Lemon Ginger Tea
- Herbal Peppermint Tea
- Herbal Hibiscus Tea
- Flower Sprinkles for beautifying meals and sweet treats
- Crêpe Mix
- Shortbread Cookie Mix with Flower Sprinkles
- Limited-edition wildflower Honey with Honeycomb
Launching in spring 2025 on AsEver.com, the collection will be available in the United States.
With Love, Meghan
In partnership with Netflix, With Love, Meghan also premiered today. This inspiring eight-episode series, produced by Meghan, Duchess of Sussex, reimagines the genre of lifestyle programming, blending practical how-tos and candid conversation with friends, new and old. Meghan shares personal tips and tricks, embracing playfulness over perfection and highlighting how easy it can be to create beauty, even in the unexpected. She and her guests roll up their sleeves in the kitchen, the garden, and beyond and invite you to do the same.
As ever: With Love from Meghan

As ever, a premium lifestyle brand by Meghan, it offers beautifully crafted products designed to elevate everyday moments. Available exclusively on AsEver.com, As Ever will be available for purchase across the United States starting in Spring 2025. With a dedication to timeless design and curated craftsmanship, the brand will continue to expand seasonally, introducing new products that encourage a more thoughtful and beautifully simple way of living.
Meghan rebranded her brand from “American Riviera Orchard” to “As ever” last week, and the change has garnered widespread attention and sparked various discussions.