WPP awarded with global PR business of Mainstream and Upscale brands
InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, has expanded its relationship with WPP by awarding it the global public relations business for its Mainstream and Upscale brands.
The global consolidation of PR responsibilities will now be handled by Ogilvy, Hill+Knowlton Strategies and BCW (Burson Cohn & Wolfe) and will be led out of Ogilvy’s New York office. WPP will provide PR counsel and support for Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotels, Staybridge Suites, Candlewood Suites, Crowne Plaza Hotels & Resorts, EVEN Hotels and voco Hotels in key markets around the world.
“With some of the world’s largest and well-known brands, such as Holiday Inn and Crowne Plaza, each of our hotels provides guests with a unique travel experience. Partnering with the agency to tell engaging stories that drive greater awareness and preference amongst consumers is an important part of how we differentiate ourselves in the industry,” said Emma Corcoran, Vice President of Global Corporate Communications at IHG.
Mark Read, WPP CEO, added: “It is always gratifying to win business from existing clients, particularly from such a strong global brand as IHG. It shows that clients are reacting positively to our efforts to simplify our offer and make our talent more accessible.”
Jaime Prieto, Global Client Leader for WPP Team IHG, commented: “IHG has a diverse and impressive portfolio of brands, and we are proud to be deepening our relationship with them globally.”
This marks an expanded partnership between WPP and IHG, who have worked together in select regional markets since 2012.