The Firm will develop a new lifestyle, hardware, and connectivity brand for ROK
ROK Brands has named M&C Saatchi LA as their agency of record for strategic positioning and development of a new brand for the company which will launch in the second half of 2018. Financial terms were not disclosed.
M&C Saatchi LA will help the company launch a new brand to promote the company’s Life service bundle, hardware and connectivity offerings. The new brand will deliver unrivalled value by bundling life services including family telemedicine, pharmacy savings and a consumer rewards programme.
The firm will craft the strategic positioning of the new brand, develop its visual identity, as well as create, produce and manage the launch of the new brand including any experiential activity and broader communications campaign.
“We love challenger brands – we are excited that the company is looking to upset the status quo. We are looking forward to partnering with the team to create work that cuts through and makes the brand famous,” said Huw Griffith, CEO and Partner of M&C Saatchi LA.
“The ROK family of brands has grown because we recognise the potential of strong brand names. We are delighted to be partnering with M&C Saatchi LA to bring the company to the next level in consumer awareness and value,” noted Jonathan Kendrick, Chairman and Co-Counder of ROK Brands.