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Reju™, the progressive textile-to-textile regeneration company, opened its first operating unit – Regeneration Hub Zero – in Frankfurt, Germany.
The Reju Hub has been a significant achievement for the company since its establishment in Paris just a year ago. It is poised to commence deliveries on a global scale and was constructed at an unprecedented pace.
Reju to Reduce Global Plastic Found in Textiles
Reju is a materials regeneration company focused on creating innovative solutions for recycling polyester textiles and PET waste. With proprietary technology, Reju aims to establish a circular ecosystem for textile recycling and reduce the global plastic found in textiles.
Owned by Technip Energies, a world-leading engineering and technology company, Reju uses technology invented by IBM research. Reju is creating a new circular system and infrastructure for recovering, regenerating and recirculating textile waste – at scale – starting with polyester.
Technip Energies is a leading engineering and technology company committed to accelerating the energy transition. The company operates in over 34 countries and is a global leader in sustainable chemistry, hydrogen solutions, and CO2 management.
The combination of the expertise of the team Reju has recruited, and the proficiency of Technip Energies will enable Reju to expand at an unprecedented speed and scale.
Reju will guarantee textile-to-textile traceability from textile waste that would otherwise be buried, burnt or dumped. The end product – Reju Polyester – has a 50% lower carbon footprint than virgin polyester, contributing significantly to reducing the environmental impact of textile production. Reju is committed to bringing a product to market that is demonstrably cleaner and can be regenerated infinitely, thereby promoting a more sustainable textile industry.
Reju joins forces with upstream partners to recover, collect, and sort textiles. These partners play a crucial role in enabling our new structure, creating a circular textile system that does not yet exist. Their contributions are instrumental in our mission to revolutionise textile recycling.
Reju Revolutionises Textile Recycling in Frankfurt
Patrik Frisk CEO of Reju, said, “We’re starting with the most urgent problem in textile waste – polyester.”
He added, “The world produces 92 million tons of textile waste each year, yet less than 1% is recycled. It is a system that extracts finite resources, creating textile waste with no responsibility for end-of-life. Reju is going to change that by unlocking a new system through critical partnerships around the world. We will build infrastructure, scale technology, comply with regulations and, in the end, help the textile industry evolve and enable a change in behaviour. Our Regeneration Hub Zero in Frankfurt is a significant milestone, showcasing how this advanced technology addresses the global textile waste problem.”
Frisk, an industry veteran and former CEO of Under Armour Inc., CEO of Aldo Group and Executive of VF Corp., leads with Alain Poincheval, COO of Reju and a 35-year Executive of Technip Energies.
“Technip Energies brings over 65 years of engineering experience. We are present in 34 countries,” said Alain Poincheval. “It has proven its expertise in accelerating climate solutions, combining engineering and construction capabilities with technological know-how as it drives towards a less carbon-reliant economy of tomorrow’.
