Industry Archives | World Branding Forum

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Sixty nine brands from 25 countries were honoured at the World Branding Awards in a glittering ceremony at the prestigious One Whitehall Place in London...

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Branding Featured Industry News

David Croft to Host the World Branding Awards

Peter Michaels

October 14, 2014July 4, 2023

Sky Sports' David Croft will be the host of the World Branding Forum's premier awards recognition programme. David is the acclaimed commentator and presenter for...

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Branding Featured Industry News

Research Shows Impact of Human Voice on Brand Advocacy

Olivia Pearce

October 14, 2014July 4, 2023

New research reveals the growing importance of human intervention in the sales process. ResponseTap, the call-based marketing automation company, has released new research that investigates...

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Advertising Featured Industry News

McCann Worldgroup Named ‘Agency Network of the Year’

Joshua Hughes

October 14, 2014July 4, 2023

For the second successive year, McCann Worldgroup was recognised as "Agency Network of the Year" at the Golden Drum Festival, Central and Eastern Europe's most...

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Branding Featured Industry News

Innovid Wins IAB Digital Video Ad Award for Jaguar Campaign

Joshua Hughes

October 9, 2014July 4, 2023

Innovid, a leader in advanced video advertising, has won an IAB MIXX Award for its Jaguar F-Type campaign in conjunction with Mindshare UK and creative...

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Advertising Featured Industry News Social Media Technology

Kantar Media Unveils UK’s First Official Twitter TV Ratings

Thomas Ng

October 6, 2014July 4, 2023

Kantar Media, the audience measurement company, recently unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of...

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Branding Featured Industry Marketing News Technology

35% of US Shoppers Make Purchases on Mobile Devices

Thomas Ng

October 6, 2014July 4, 2023

Study shows 15% of shoppers said that typically only a "couple of minutes" passed between discovering a product (on their mobile device) and purchase. Link...

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Advertising Featured Industry News

Ogilvy & Mather Wins CLIO Network of the Year for Third Year in a Row

Joshua Hughes

October 2, 2014July 4, 2023

Ogilvy & Mather has been recognised as Network of the Year by the 55th Annual CLIO Awards. This is the third consecutive year O&M has...

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Featured Industry Marketing News Technology

Amazon Tops UK Digital Customer Experience Study

Thomas Ng

October 1, 2014July 4, 2023

Online giant Amazon has topped the latest eChannel Retail Benchmark report. The eChannel Retail Benchmark from eDigitalResearch, looks at digital customer experience from first impressions to...

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Branding Featured Industry Marketing News

Grey Goose Vodka partners with Virgin Galactic

Anisha Kapoor

September 23, 2014July 4, 2023

The ground-breaking partnership will celebrate the extraordinary achievement of the first commercial spaceflight and the visionaries who made it possible via iconic media, exclusive content,...