Industry Archives | World Branding Forum

Read Time:3 Minute, 15 Second

Study reinforces the increasing importance of insights, innovation and experiences in building the smart cities of the future. London has retained its position as the...

Read Time:1 Minute, 46 Second

Branding Campaigns Featured Industry Marketing News

FedEx Signs Three-Season Agreement to Become Main Sponsor of the UEFA Europa League

Joshua Hughes

May 15, 2015July 4, 2023

Sponsorship builds on FedEx’s extensive history of sports partnerships, including sponsorship of the ATP World Tour, 2014 Ryder Cup, PGA TOUR and NFL FedEx and...

Read Time:4 Minute, 43 Second

Branding Featured Industry News Technology

UK Consumers Are Using Mobile Devices More Than Ever To Engage With Digital Travel Content

Thomas Ng

May 14, 2015July 4, 2023

Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers A new...

Read Time:2 Minute, 11 Second

Design Featured Industry News Public Relations Technology

Getty Images Collaborates with Instagram to Launch Photography Grant for Photographers from Underrepresented Communities

Thomas Ng

May 7, 2015July 4, 2023

Three winners will receive US$10,000 each, mentorship from a world-class Getty Images photographer and will be featured at the Photoville photography festival in New York...

Read Time:2 Minute, 42 Second

Branding Design Featured Industry News Technology

Adobe Advances Programmatic Advertising With New Dynamic Creative Technology

Thomas Ng

April 29, 2015July 4, 2023

Adobe Acquires Tumri from Collective to Bolster Adobe Media Optimizer At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe today announced...

Read Time:1 Minute, 58 Second

Advertising Branding Campaigns Featured Industry News Public Relations

FrieslandCampina Asia Wins Gold Stevie Award In 2015 Asia-Pacific Stevie Awards

Olivia Pearce

April 24, 2015July 4, 2023

Drink.Move.BeStrong recognised as a leading regional Corporate Social Responsibility programme FrieslandCampina, one of the world's top five dairy companies, was named the winner of the...

Read Time:4 Minute, 47 Second

Branding Featured Industry Marketing News

IRI Announces Most Successful U.S. Consumer Packaged Goods Brands of 2014

Joshua Hughes

April 22, 2015July 4, 2023

Thousands of new brands hit retail shelves during 2014, yet only 200 achieved best-of-the-best IRI New Product Pacesetter status. These products captured cumulative year-one sales...

Read Time:4 Minute, 40 Second

Advertising Branding Featured Industry News Technology

The World’s Love Affair with the TV May Be Coming to an End, Accenture Report Finds

Thomas Ng

April 14, 2015July 4, 2023

Consumers prefer traditional content providers over new market entrants The television’s popularity as the go-to entertainment device may be ending, according to “Digital Video and...

Read Time:2 Minute, 22 Second

Featured Industry News Social Media Technology

WPP’s Data Alliance and Facebook Partner Globally to Activate Data to Deliver People Based Marketing Solutions and Insights

Thomas Ng

April 9, 2015July 4, 2023

Partnership across WPP operating companies including GroupM, Kantar Worldpanel and Wunderman's KBM Group is focused on collaboration, innovation and building data-driven solutions WPP's Data Alliance...

Read Time:4 Minute, 36 Second

Advertising Branding Featured Industry Marketing News

Effie Worldwide Announces 2015 Most Effective Global Marketers: Coca-Cola, Unilever, Procter & Gamble, Mondelēz & PepsiCo

Anisha Kapoor

April 8, 2015July 4, 2023

2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group for fourth consecutive year; BBDO Worldwide is most effective agency network in...

Read Time:1 Minute, 20 Second

Advertising Branding Featured Industry News Technology

Yahoo Brings Mobile Audience Targeting to Native Advertisers

Thomas Ng

April 8, 2015July 4, 2023

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting With more than a million apps in the world, and U.S. smartphone users spending 88...

Read Time:2 Minute, 33 Second

Branding Industry News

Iconix Brand Group Acquires Full Ownership of Iconix China

Joshua Hughes

March 16, 2015July 4, 2023

Iconix Brand Group, Inc. today announced that it has acquired the remaining 50% of Iconix China from its joint venture partner Novel Fashion Brands Limited,...