Industry Archives | World Branding Forum

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Following a nationwide agency search, Choice Hotels has awarded the creative business for its full portfolio of hospitality brands to McKinney. Choice Hotels International has...

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Branding Featured Industry News

World Branding Awards 2018 Celebrates 270 Winners in London

Olivia Pearce

October 31, 2018October 31, 2018

BMW, Cartier, Lego, Louis Vuitton, Nescafé, and Rolex among 270 Winners of the 2018 World Branding Awards at Kensington Palace. LONDON, October 31, 2018 –...

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Featured Industry News Videos

BMF Backs EMEA Focus with London Office

Joshua Hughes

October 12, 2018October 12, 2018

Focused on its EMEA growth, BMF Media has opened a London office and hired former Apple marketer, Craig MacIntyre, to take the lead. International experiential...

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Featured Industry News

JCDecaux Wins £280m Advertising Contract with Network Rail

Anisha Kapoor

September 14, 2018

JCDecaux and Network Rail have signed a 5-year deal that will see the number one outdoor advertising company worldwide deliver an improved station environment with...

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Featured Industry News

Mel Edwards Appointed As Global Chief Executive Officer of Wunderman

Anisha Kapoor

September 13, 2018

Wunderman, the leading global digital agency and a WPP company, today announced the appointment of Mel Edwards as Global CEO, effective immediately. She succeeds Mark...

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General Industry News

Digitas UK Creative Role to be Lead By Emma De La Fosse

Olivia Pearce

September 7, 2018September 26, 2018

Digitas’ UK CEO Dani Bassil has hired Emma de la Fosse to lead the agency into a new era of creative excellence. Reporting to Dani...

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Advertising Industry News

WPP Names Mark Read As Chief Executive Officer

Anisha Kapoor

September 3, 2018September 3, 2018

Advertising house WPP has named Mark Read as its Chief Executive Officer, succeeding Martin Sorrell. WPP announces the appointment of Mark Read as Chief Executive...

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Industry Marketing

Ketchum Elects Eight New Partners to its Management Team

Anisha Kapoor

August 31, 2018

Four individuals recognised for outstanding counsel, underscoring commitment by Ketchum to client service Global communications consultancy Ketchum, a part of Omnicom Group, today announced the...

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Branding Industry Marketing

VML Grabs Prime Position as Cannes Entertainment Agency Of the Year

Anisha Kapoor

August 28, 2018

VML ranked in the top 10 globally, in North America and in the US In rankings released Thursday, 23 August by the Cannes Lions International...

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Advertising Industry

Cannes Lions Releases 2018 Global Creativity Report

Anisha Kapoor

August 24, 2018

Apple ranks in the Top 20 Clients for the first time by Cannes Lions The Cannes Lions International Festival of Creativity has released its annual...

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Industry Marketing

Digitas and 3|SHARE Launch “Adobe Centre of Excellence”

Anisha Kapoor

August 24, 2018

Digitas is the first partner in Adobe’s 500+ partner ecosystem to complete the Multi-Solution Implementer learning programme Digitas, a connected marketing agency, is combining their...

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Industry Marketing

VML Marketing Agency Extends Partnership with SpotRight

Anisha Kapoor

August 21, 2018

SpotRight continues to help VML pinpoint hard-to-find audiences for tailored messaging SpotRight, a platform that enables large global brands to design and build on-demand custom...