FCB Health earns top honour at the 2018 Cannes Lions Health Festival for the first year in its history
FCB is off to a strong start at this year’s Cannes Lions International Festival of Creativity, with the FCB Health Network being named “Healthcare Network of the Year” for the first time ever.
This accolade is given annually and honours the “health care network that obtains the most points” in both award-wins and shortlist entries across the Pharma and Health & Wellness categories at Lions Health.
Lions Health is the portion of the Cannes Lions Festival dedicated to recognising “creativity with the power to change lives” by delivering the “insights, ideas, tools and techniques that lead to life-changing outcomes.”
The award builds on the strong winning streak for the network, particularly Area 23, which includes the agency’s recent dominance at the 2018 Manny Awards. At the event, hosted by Med Ad News, Area 23 made history by taking home all three top titles at once – “Agency of the Year,” “Most Creative Agency” and “Most Admired Agency” – for the second year running.
Aside from securing one of the Festival’s most coveted honours, the network also won notable accolades during the Pharma award ceremony. The list of winners comprises “Healthcare Network of the Year” – FCB Health Network; Silver – “Battle in the Bone” – Area 23; Silver – “The World’s Smallest Booth” – Area 23; Silver – FCB Health – “5 Million Puffs”; Bronze – FCB Health – “5 Million Puffs”.
Commenting on the network’s unprecedented success, Dana Maiman, Chief Executive Officer and President of FCB Health, attributed the award wins to the network’s focus on innovation in the healthcare space.
“A few years ago, (FCB Health Chief Creative Officer) Rich Levy and I set a goal for our agencies to raise the bar creatively and develop the most forward-thinking work that challenges norms. Our agencies have not only met this goal – they’ve surpassed it, and continually set the bar higher and higher for themselves. Our strong performance at both the Manny Awards and now Cannes Lions speaks to the level of unbeatable talent and calibre of work within the network as a whole, and I am so proud to be a part of it.”
Rich Levy was onstage with his team to receive one of the evening’s top honours. He remarked: “Winning ‘Healthcare Network of the Year’ is a dream for us. It is surreal. Our aim as a network at FCB Health has always been to create the most impactful, inventive and boundary-breaking work for our clients, and to try to transform healthcare advertising in some way – to leave it better than we found it.
“This honour would not be possible without my partner, Dana, as well the rockstar pioneers at our 17 FCB Health Network agencies across the globe. Congratulations to all of our teams on this incredible recognition.”